1. what is global tourism? What are the development modes of global tourism?
global tourism refers to a new concept and innovation of regional coordinated development, which takes tourism as the leading industry in a certain region, comprehensively and systematically optimizes regional economic and social resources, especially tourism resources, related industries, ecological environment, public services, institutional mechanisms, policies and regulations, and civilized quality, so as to realize the organic integration of regional resources, industrial integration and social development, and promote the coordinated development of economy and society with tourism.
2. what is global tourism? How to build a global tourism destination
Three foundations of global tourism planning:
1. Clarify the global tourism development strategy and industrial layout.
to build global tourism, we must re-diagnose the development conditions from the two dimensions of global tourism and tourism destination on the basis of comprehensive research on the external development environment and internal development conditions of the region. On the one hand, combined with the current situation, the qualitative evaluation is made by comparing the six characteristics of industry-wide participation, all-factor input, all-space integration, all-season activities, all-tourism experience and all-social benefits. On the other hand, it is necessary to make a systematic evaluation according to the international and domestic tourist destination evaluation standards, determine the gap between regional tourism and tourist destination construction in the form of quantitative scoring, and then clarify the key tasks of global tourism planning.
2. Shaping the core attraction and defining the division of functional space; Positioning according to the global tourism strategy.
according to the industrial functional layout, carry out regional layout planning. Each functional area is divided into areas where public attractions gather (including nature reserves, scenic spots, national wetland parks, geological parks, world heritage sites, etc.). ), restricted development areas (ecologically fragile areas such as agricultural land, beaches, grasslands and woodlands. ) and optimized development areas (towns, villages, resorts, barren hills, wasteland and other areas with construction conditions). The content of each functional area focuses on how to build the core scenic spots in the region, how to integrate and lead new projects, how to upgrade existing projects, how to configure the regional tourism format, how to calculate the environmental carrying capacity, and how to support public service facilities.
3. innovate tourism development planning and reform the evaluation system.
The development of global tourism needs innovative planning instead of sticking to the rules. We should integrate the concept of tourism planning into the overall situation of economic development, innovate the concept of economic and social development planning, and rationally allocate tourism resources and other resources. The planning of global tourism mode is different from that of scenic spots. It is not only the planning of scenic spots, hotels and restaurants, but also the systematic and comprehensive planning of various resource elements inside and outside the scenic spots. To develop global tourism, we must establish a scientific tourism concept and innovate the relevant statistical monitoring and evaluation system according to the five development concepts. Tourism development can be regarded as an important development goal and important assessment content of governments at all levels and relevant departments in the region, forming a clear division of tasks and forming a joint force to promote tourism development in the whole region; Innovate the tourism data collection and analysis system, and establish an evaluation system according to the new format, new characteristics and new trends of tourism development.
3. The purpose of developing global tourism is
Global refers to a region, which takes tourism as the leading industry and comprehensively and systematically optimizes and upgrades its economic and social resources, especially tourism resources, related industries, ecological environment, public services, institutional mechanisms, policies and regulations, and civilized quality. Global tourism is a new concept and model of regional coordinated development, which realizes the organic integration of regional resources, industrial integration and social enjoyment, and promotes the coordinated development of economy and society through tourism. In the global tourism, all industries are actively involved, all departments work together, and all urban residents * * * participate, making full use of all the attractions of the destination
Second, the spatiality of global tourism
Third, the driving force of global tourism
Fourth, global tourism integration
Fifth, * * * enjoys global tourism
4. What is the significance of developing global tourism?
global tourism refers to a new concept and innovation of regional coordinated development, which takes tourism as the leading industry in a certain region, comprehensively and systematically optimizes regional economic and social resources, especially tourism resources, related industries, ecological environment, public services, institutional mechanisms, policies and regulations, and civilized quality, so as to realize the organic integration of regional resources, industrial integration and social development, and promote the coordinated development of economy and society with tourism.
Smart tourism refers to using new technologies such as cloud computing and Internet of Things to actively perceive information about tourism resources, tourism economy, tourism activities and tourists through the Internet/mobile Internet and with the help of portable terminal Internet equipment, and release it in time, so that people can know the information in time, arrange and adjust their work and travel plans in time, so as to achieve the effect of intelligent perception and convenient use of all kinds of tourism information.
therefore, the difference between global tourism and smart tourism lies in that smart tourism focuses on the application of scientific and technological means in tourism, while global tourism focuses on the integration of tourism and industry, which is biased towards planning and design and has the nature of development guidance.
5. what does global tourism mean?
global tourism means that in a certain region, tourism is the leading industry, and the economic and social resources in the region, especially tourism resources, related industries, public services, ecological environment, policies and regulations, institutional mechanisms and civilized quality, are systematically and comprehensively optimized and upgraded. It is a brand-new concept and model of regional coordinated development to realize the organic integration of regional resources, the enjoyment of society, the integration of industries and the harmonious development of economy and society through tourism. This is the phenomenon that the essence of Yongxian's global tourism is people's travel, their exploration and curiosity about other worlds, and their pursuit of another healthier and better lifestyle, which leads stakeholders to take a series of actions to build and * * * enjoy the whole society. Promoting global tourism is China's repositioning, and the development strategy of American tourism has undergone far-reaching changes in the new stage. There are nine transformations to be realized from the scenic spot tourism mode to the global tourism mode:
First, from the construction and management of a single scenic spot to the overall development of a comprehensive destination. Break the institutional barriers and management walls inside and outside the scenic spots, implement diversified supervision, integrate public services, realize full coverage of tourism supervision, and effectively combine product marketing with destination promotion. The construction of tourism infrastructure and public services has expanded from scenic spots to the whole region. For example, it is necessary to expand from the tourist toilet revolution in scenic spots and cities to the comprehensive toilet revolution promoted by the integration of urban and rural areas inside and outside the scenic spots. The second is the transition from ticket economy to industrial economy. Classification reform should be carried out, public welfare scenic spots should be opened at low prices or free of charge, and the ticket prices of scenic spots invested and developed by the market should also be limited to high prices, so as to curb the excessive rise of ticket prices in scenic spots, crack down on disorderly price increases and price fraud, and make tourism go out of the stage of over-reliance on ticket income.
Third, the closed management system that tour guides must be appointed by travel agencies has changed into an open management system that tour guides can flow freely and orderly according to law. Realize the legalization and marketization of tour guide practice.
fourth, from extensive and inefficient tourism to fine and efficient tourism. Increase structural reform on the supply side, increase effective supply, guide tourism demand, and achieve a positive balance between tourism supply and demand.
Fifth, from closed tourism self-circulation to open tourism integrated development mode. Increase the integration of tourism with agriculture, forestry, industry, commerce, finance, culture, sports, medicine and other industries to form a comprehensive new production capacity.
Sixth, transformation
Nine is the transformation from a scenic spot and narrow international cooperation that only receives international tourists to an all-round and multi-level international exchange and cooperation that receives international tourists in the whole region. Finally, realize the transformation from small tourism pattern to large tourism pattern. This is a sign of the maturity of regional development, an objective requirement of improving the quality and efficiency of tourism and realizing sustainable development, a universal law and general trend of world tourism development, and a new direction of modern tourism development.
4. Misunderstanding and promoting global tourism are not about building scenic spots and hotels everywhere. On the contrary, global tourism pays more attention to the systematic construction of scenic spots and hotels and the rationality of planning and layout. The construction and management of scenic spots and hotels still need to be done, and the quality and level should be improved, but this is not the whole work. In the global tourism pattern, there are landscapes instead of scenic spots everywhere, and reception services instead of hotels and restaurants everywhere. Never equate increasing the number and scale of scenic spots, hotels and restaurants with developing global tourism. Prevent scenic spots, hotels and restaurants from blooming everywhere and flooding everywhere. Promoting global tourism is not about developing tourism everywhere. Global tourism is an active and effective development and protection model. Global tourism emphasizes that tourism development should adapt to the carrying capacity of resources and environment. By comprehensively optimizing tourism resources, infrastructure, tourism functions, tourism elements and industrial layout, the bearing pressure of core scenic spots will be better alleviated, the core resources and ecological environment will be better protected, and the rational spatial layout and optimal allocation of facilities, elements and functions will be realized. [5]
6. What is global tourism and what are its characteristics?
the global tourism development model is not only to implement and deepen the five development concepts of innovation, coordination, green, openness and enjoyment in the tourism field, but also an important measure to meet today's needs, taking national tourism, personal tourism and self-driving tourism as the mainstream consumer markets and promoting the coordinated development of supply and demand. The global tourism model requires the allocation of resources and elements on a global scale, the overall planning and construction, the establishment of a comprehensive and coordinated tourism management system, the promotion of deep integration and rational layout of industries on a global scale, and the promotion of tourism development.
1. What are the characteristics of global tourism marketing?
1. Global tourism marketing is the joint marketing of scenic spots, cities, counties and villages.
2. Global tourism marketing has spillover effect.
second, tourism destination city marketing innovation
1. the transformation of tourism destination city marketing perspective: from scenic spot marketing to integrated marketing.
2. the transformation of marketing communication mode in tourist destination cities: from authoritative communication to personalized communication.
3. the transformation of marketing content in tourist destination cities: from key products to full experience.
4. the transformation of the marketing organization model of tourist destination cities: from single department to comprehensive coordination.
5. Evaluation of marketing performance of tourist destination cities: from economic benefits to comprehensive benefits.
Third, build a brand-new urban marketing framework
1. Remodel the marketing strategy of tourist destination cities.
first, the transformation of resource-dependent cities. The second is the functional disintegration of super-large cities. Third, the characteristic development of small and medium-sized cities.
2. Rebuild the city brand.
3. Construct the urban product system.
4. Build a communication platform.
5. Cooperate with the organization and implementation of urban marketing.
6. coordinate internal and external marketing.
fourth, how to do a good job in global tourism marketing
1. precipitate cultural advantages and create accurate brand positioning.
2. Differentiate the domestic and foreign markets and build a three-dimensional communication channel.
3. Activate the planning inspiration and create a holiday brand worth looking forward to.
4. Strengthen interest-driven and form an efficient organizational mechanism.
5. visitors' experience is paramount, and product innovation and service guarantee should be done well.
6. supervise the whole process and do a good job in global brand maintenance. : 21-21 The whole city is traveling
As we all know, tourism can accelerate the integration and overall development between urban and rural areas, and promote the interaction and communication between ethnic groups. It will be more reasonable to use this concept to guide the development of tourism in a region.
(1) Necessity of strategic planning
Up to now, there are 184 5A-level tourist attractions in China. The total revenue of 2163 star-rated hotels (including 2424 four-star hotels and 88 five-star hotels) in the second quarter was 51.411 billion yuan. However, there are still some problems in China. China's tourism industry is scattered, small, unbalanced, with few highlights, and has not formed its core competitiveness and brand influence.
The main reason is that China and the United States lack overall planning and have no clear ideas on the strategic positioning of tourism development. Therefore, it is necessary to borrow the wisdom of experts and the masses, make a clear positioning, sort out development ideas, determine the implementation path, and take fewer detours on the road of development. Therefore, it is necessary to upgrade global tourism to the level of strategic positioning.
(II) Necessity of industrial transformation and upgrading
The role of the primary and secondary industries in promoting economic development has reached a level, but only the space of the tertiary industry has not been fully exerted.
According to the data released by the research group of Tourism Planning Research Center of National Information Center on July 7, 215, the direct contribution of tourism to GDP in 213 and 214 exceeded 7%, and the comprehensive contribution of tourism to GDP exceeded 1%. Tourism indirectly drives the added value to exceed 1.5 trillion yuan, drives GDP growth by about 1%, and contributes more than 1% to GDP growth; Among the indirect industries, the tertiary industry plays the most important role, followed by the secondary industry and the primary industry. Among them, the contribution of transportation, accommodation, tourism, shopping and catering to the added value of tourism is close to 9%.
The development of global tourism is the need of the long-term development of tourism, the need of mass consumption upgrading and the need of China's transformation and upgrading. The steady growth and operation of the primary, secondary and tertiary industries have stimulated investment and consumption.
(3) the necessity of tourists requires
the demand for tourism consumption is diversified and personalized, and the development of global tourism should meet the needs of urban agglomeration and rapid traffic development, so as to achieve the effect of landscape road construction, leisure traffic experience and environmental impact minimization. It is necessary to use the Internet to package smart tourism projects into large projects, so as to maximize the convenience for tourists in terms of transportation and information, thus driving investment.
the allocation of production factors in the whole region can play a guiding role in tourism! If the focus of our work is still confined to scenic spots, then resource allocation, efficiency improvement and macro effect will be limited. It is necessary to use the concept of global tourism to lay out the development of tourism and give full play to the guiding role of global tourism in the layout of production factors. Only through global tourism can resources be rationally allocated. With the development of tourism, the demand for resources is no longer limited to scenic spots.
Third, use global tourism
The tourism industry covers many levels and gathers ancient architecture, ceramics, folk customs, religion, frontier fortress and other cultures, which has unlimited development value.
(1) Tourism
Statistics show that in the next 2 years, the per capita GDP of China and the United States will exceed 15, US dollars, and more than 5% of the residents will enter the ranks of middle income. If residents travel more than five times a year, the national tourism market will exceed 7 billion, and tourism will become the general consumption of most people.
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There are 12,163 star-rated hotels in China (including 2,424 four-star hotels and 88 five-star hotels), with a total operating income of 51.411 billion yuan in the second quarter of 215. There are also many homestays, which provide China with a stable guarantee for American tourism.
(3)； Ok
According to the data released by china tourism academy, in 214, China's tourism market achieved steady growth, with 3.611 billion domestic tourists, up 1.67% year-on-year; The outbound travel market in China, China exceeded 1 million for the first time, reaching 17 million. Its
tourism means giving full play to the driving force, integration, catalysis and integration of tourism, providing a tourism platform for the development of related industries and fields, and inserting tourism.