Trademark is a very important topic for every enterprise. It is the representative of the enterprise's brand and products. Today, a large part of consumers' purchasing decisions are affected by trademarks or brand reputation.

However, many companies have insufficient awareness of trademark protection. They think that the company has just started and they are not in a hurry to register a trademark; or they think that registering a trademark requires money and there is no need to register a trademark...

Trademark Is protection important? In fact, many people have already given us answers on this matter.

The two brothers Wanglaoji and Jiaduobao were fighting over the red can trademark. The Red Bull beverage borrowed the foreign "Red Bull" trademark and faced the risk of changing its name due to the expiration of the trademark use rights. The "Daoxiang Village" in the north and south are still in the process of litigation due to the trademark dispute. Hisense Group faces the risk of losing the North American TV market because of its use of the "Sharp" TV trademark.

A large number of companies, including Toutiao, Three Squirrels, Didi Taxi, and Meiyou, have also fallen into numerous pitfalls regarding trademark issues. Some were forced to change their names, and some had long-term lawsuits. He wasted people and money, lost his wife and lost his troops.

From these stories, we can see that trademarks are the symbol of a company. The culture of a company can be expressed through trademarks. Trademarks represent the image of the company. Strengthening trademark protection can fully protect the credibility and image of the company. ; A trademark is an effective communication tool, and a trademark can make it easier for consumers to find you.

Moreover, trademarks are valuable assets. With the establishment of a well-known brand, trademarks become an appreciating commodity at the same time. When your company becomes a big company, your trademark also increases in value. This is the expected value of the trademark.