Based on the question, my answer is as follows. In my opinion, the name and image of Academician Yuan Longping should be respected and used with caution in a regulated manner because he has made significant contributions to human food security. In particular, commercial entities should adhere to the principle of seeking truth from facts when promoting their cooperation with Yuan Longping, and must not fabricate or exaggerate the degree of cooperation between the two parties in order to mislead consumers and obtain commercial benefits.

In this case, Miyuan Company used Yuan Longping’s name and portrait for commercial purposes without permission when promoting Haimi-related products. However, there is no evidence to prove the degree of correlation between Yuan Longping and the products he promoted, nor did he use it for commercial purposes. It is not sufficient to prove that the degree of correlation is consistent with the content of the case described in his promotional articles.

According to reports, Longping Hi-Tech is an agricultural science and technology listed company established in 1999 with a registered capital of 1.317 billion yuan. Its business scope includes crop planting and sales, agricultural and sideline product processing and sales, etc., in the agricultural seed industry field has certain influence. In order to regulate the commercial use of Academician Yuan Longping's name and portrait rights, Academician Yuan Longping signed the "Yuan Longping Brand Rights License Agreement" with Longping High-Tech during his lifetime, and obtained the exclusive commercial right to use Academician Yuan Longping's name and portrait in business activities. On April 20, 2020, Longping High-tech discovered that an agricultural company, Qianxun (Hangzhou) Culture Media Co., Ltd., Huang Wei (screen name "Viya"), and Taobao were suspected of infringing Yuan Longping's right to name and portrait, so it reported to The Changsha Notary Office applied for notarization and evidence collection to preserve evidence related to the WeChat public account, company website, and Taobao store of an agricultural company.

On April 23, 2020, Longping High-Tech issued a "Warning Letter" to an agricultural company, requiring the agricultural company to "immediately stop selling counterfeit 'Yuan Longping' rice and other infringing sales on the Internet and through various other channels." Products, remove relevant web pages; without legal authorization, it is prohibited to use Yuan Longping's related names, portraits and trademarks for commercial promotion, or to establish links with Yuan Longping when promoting related products. "The above is mine. Answer, hope it helps you.