? Ding Zhen is a 20-year-old boy from Litang Town, Garze County, Sichuan Province. Tibetan boys in Sichuan are called Kangba men. Because he was photographed by a photographer from Litang Town in a sunny day The smiling video quickly became popular on Douyin. Netizens praised her for having blue sky, white clouds, stars and sea in her eyes, and a smile that has not been contaminated by the troubles of the world. She is as innocent as a child who has not grown up and is indifferent to the world. As a result, Sichuan's official media Sichuan Observation quickly contacted Ding Zhen and answered netizens' questions live together. Ding Zhen also gained a stable and organized job because of this incident, and opened personal accounts on major social networking sites. Xiao Ma Zhenzhu also opened an account. One video has attracted millions of likes and millions of fans. It has a high popularity on the Internet and has single-handedly promoted the development of tourism in his hometown, Litang Town. As a poor area, local development has also been greatly improved.

? But once a person becomes famous and has a certain degree of popularity, people with evil intentions will start to think about his name and quickly register a trademark in his name. Although such behavior does not cause It's illegal, but to a certain extent, it's also taking advantage of Ding Zhen's popularity and trying to gain certain benefits from it. Since Ding Zhen himself is very well-known, the trademark with the same name as him will also be familiar and accepted by the public. No matter what the reason is, it is unethical and unworthy of promotion for people who do not know Ding Zhen and have nothing to do with him to rush to register trademarks of other people's names because of their own selfish interests.

?This kind of behavior of using the popularity of a brand or a person to register a trademark is not only the case of Ding Zhen’s trademark. As early as a long time ago, this kind of trademark registration occurred frequently. Occurrence: For example, the owner of Haidilao Company registered various similar trademarks of Hedi Lao and Hu Di Lao, all because unscrupulous merchants had registered similar trademarks to them, and obtained certain benefits from them, which affected the reputation of Haidilao.