When I was a student ten years ago, Apple’s iPod touch player was a pretty advanced thing, with a 3.5-inch screen, gravity sensor, and iPhone OS 3.1.2 system, which was used to play 3D games. "Asphalt City" racing will make you want to cry with the students next to you who are still using Nokia Symbian mobile phones and playing Java games produced by Gameloft... In fact, Steve Jobs, then Apple CEO, also touted it at the 2010 press conference By mentioning the iPod touch, it means that it occupied more than 50% of the mobile game market back then. The master of the universe, the great law, and the good laws all have to stand aside. Now in 2019, there is news that Apple seems to be giving the iPod touch a new mission.

In the past, the iPod touch was updated simultaneously with the iPhone, but after the iPhone 6 series, the iPod touch maintained the 4-inch screen form of the iPhone 5, but was upgraded to the A8 chip in the subsequent seventh-generation update. , in fact, Apple is still selling iPod touch, but most of the major e-commerce stores do not put it on the shelves. However, you can still buy the 32GB version for 1574 yuan on Apple’s official website. It seems that Apple has not planned to completely abandon this product. line (it is actually the only remaining device in the iPod series), and recently foreign media MacRumors also discovered that the U.S. Patent and Trademark Office approved Apple’s newly registered trademark for iPod touch. Previously, Apple registered this product as an audio product, but now The new document has changed the positioning of handheld devices and handheld game consoles for playing video games. This inevitably reminds everyone that Apple seems to want to launch a new iPod touch for the current booming mobile game market.

In fact, the existing promotional page of iPod touch has already emphasized its game positioning. Of course, this was written many years ago. The A8 chip has long been unable to meet the needs of this year’s mainstream mobile games, and iPod touch has also It has not been updated for many years, mainly because smart phones are so popular nowadays. The iPod touch that cannot communicate independently is of little use to most people. Those who still buy it should only buy it for those who like to play bundled audio metaphysics and use it as a front end. But let’s say In the handheld game market, the iPod touch has potential that cannot be ignored, because currently only Nintendo is still making handheld games.

Apple has continued to encourage people to “upgrade their consumption” in recent years. Even the “entry” models of the main iPhone are priced starting at 6,499 yuan, and the top models are priced at 10,000 yuan. However, Apple has not ushered in good times. , has recently lowered its expected revenue for the new quarter. Analysts generally believe that Apple’s pricing is too high. Now, except for accessories, Apple has almost no major new devices (only iPad) under 3,000 yuan. In the past, iPod touch It is a cost-effective device that allows everyone to experience the iOS system for the first time, so it is not necessarily impossible for Apple to bring a new iPod touch or a cheap iPhone to attract new users. Of course, this still depends on the follow-up news.