② Help consumers recognize the brand to buy goods. The goods or services in the market are dazzling, and the same kind of goods or services are also varied. With the brand of trademark, consumers can distinguish different goods or services through the identification of trademarks, so as to choose the goods or services that suit their needs according to their own habits and economic conditions. ③ Promote fair competition among commodity producers or operators.
a trademark with a good reputation has strong competitiveness and is bound to win in the competition; On the other hand, a trademark with poor reputation is weak in competitiveness, and the result of competition will inevitably lose its position in the market. Therefore, in order to enhance the reputation of goods or services, commodity producers and operators must open fierce market competition, improve the quality of goods or services, and strive to create famous brands to increase their market share of goods or services.
④ advertising. The words and graphics of trademarks are simple and clear, easy to remember, and generally eye-catching. Therefore, the trademark itself has the function of advertising. In publicity, if the trademark is placed in a prominent position and highlighted, the advertising effect will be further enhanced. In this way, consumers can judge the quality, price, performance and reputation of goods or services only from the trademarks displayed in advertisements, so as to decide whether to choose.
It can be said that the promotion of trademarks is the best way for commodity producers to improve the popularity of their goods or services.