In 2008, no one will forget to light the torch at the Beijing Olympic Games, and Li Ning was hanged in Victoria. That year was also a historic year for Li Ning. Li Ning, who retired from 65438 to 0989, registered the trademark of "Li Ning Sports" in his own name. Since then, this brand has become a memory of the 1960s, 1970s and 1980s. Li Ning's appearance at the Olympic Games made him famous at home and abroad. In 2009, China's sales exceeded Adidas for the first time, second only to Nike, reaching its peak in 20 10, with a turnover of 9.478 billion yuan and a net profit of1/0.08 million yuan, with more than 8,000 stores nationwide.
Li Ning's pragmatism has always been the highlight of the brand. The price is not high, but the quality and quality are good. It was not until New York Fashion Week, one of the four major fashion weeks in the world, that Li Ning was able to inject fresh blood into the past with a "unique style". At the same time, after the failure, we will know that the driving force of this group is not to open a store, but to design a brand. This principle is more conducive to the development of sports brands in China.
Recall Li Ning's statement that he was "very tired" at the 20 15 annual performance meeting, and a straightforward statement about the future: "What I see is not whether I can continue to make profits this year, but whether I can continue to make profits next year." I believe that these companies must have a deep understanding. But in the final analysis, the rise of Li Ning was really unexpected by many people.