"Barter investment": capital operation, asset appreciation. Through unequal exchange, for example, replacing the product of 100 yuan with the product of 200 yuan, and then selling it at a discount of less than 50%, the enterprise can realize quick cash realization and product appreciation. That is, through barter, the purpose of asset appreciation is achieved. Customers can quickly expand the market at low cost or even zero cost, completely solve the unfavorable factors of difficult market expansion channels and high cost in enterprise operation, build a resource platform for low-cost operation for small and medium-sized enterprises, and let more enterprises experience the extraordinary charm brought by barter, so as to achieve the purpose of asset appreciation.

From the perspective of inter-enterprise management, the above four barter models can solve a series of problems such as inventory, capital, market and product appreciation of enterprises, and the barter platform has obvious advantages as a platform different from cash transactions. Enterprises can not only easily produce unsalable products on the platform, but also easily import raw materials and other products that originally needed to be purchased in cash, thus solving the problem that cash transactions are difficult to solve. As a supplement to cash transactions, it will play an increasingly important role.