At this time, you will find the importance of store naming. How to name the shop? Next, I will bring you three taboos in store naming. Come and have a look.
Three taboos for store naming
First, avoid using incomplete words.
Brand names are for consumers, and the popularization of words should be considered. But unfortunately, some trademarks also have some very serious problems in naming words.
Feng Gang, a soybean protein powder factory, owns its own trademarks of soybean protein powder, instant soybean milk and other products. Don't say that ordinary farmers and citizens don't know such trademarks. I'm afraid I don't even know the teachers in the university. It is hard for us to imagine that such a trademark can become a brand-name trademark, and it is hard to imagine that goods with this trademark can sell well in the market.
Third, avoid being unreadable
The enterprise name and trademark have the function of indicating the nature of the enterprise and suggesting the function of the product, which requires strong readability.
For example, Guangming Daily reported that there is a famous museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, Chi Shicheng Yang. However, after the sign is hung, others don't understand. The owner quickly added the brand of Lanxi Enterprise Culture Service Agency as a supplement next to the store name signboard. What is turning a stone into a sheep? According to the ancient book Fairy Biography, in ancient times, Huang Chuping met a Taoist and was taken to a stone room in Jin Huashan. His brother started looking, but he saw white stones. At the beginning of the day, all the stones turned into sheep. No wonder people can't understand the name of a small shop serving the public, which contains such mysterious allusions. Both of them are famous pavilions, and the famous Luhezhai is well-known and intriguing. The name of the store itself is an excellent advertisement.