The subscription number of Leisure Agriculture Vocational Education Weekly is XNYZK2015, which is the chief platform for leisure agriculture teaching in China. With the concept of developing leisure agriculture and rural tourism industry with China characteristics, we will provide project planning and design, creative planning, production and processing, planting and breeding technical solutions and professional training to help leisure agriculture operators improve quality and efficiency.
introduce
Leisure agricultural products are the combination of agricultural products and services provided to tourists by leisure agricultural practitioners through the development and utilization of agricultural resources. That is, the sum of all kinds of physical products and service products provided by leisure agricultural parks to tourists.
When it comes to products, we can easily think of tangible objects of products, that is, physical objects that people usually use in their daily lives. With the development of leisure agriculture, this concept has been unable to cover all the connotations of products. It is generally believed that the products of leisure agriculture are the combination of tangible products and intangible services.
Tourism products in the tourism industry are mainly manifested in four aspects:
① Tourism products are tourist routes;
② Tourism products are tourist areas;
③ Tourism products are intangible services;
④ Tourism products are comprehensive products.
So, what is leisure agricultural products? What does it include?
The core of leisure agricultural products concept is demand. The products sold by leisure agricultural enterprises in the market should be products produced according to the needs of consumers.
From the point of view of leisure agricultural consumers, they paid a certain fee, but only got the right to enjoy leisure agricultural products with the same price, but not the ownership of leisure agricultural products. It can be seen that leisure agriculture consumers finally get a kind of leisure experience and feelings that are precipitated in their hearts. This acquisition is the sum of all kinds of tangible and intangible factors experienced by leisure people in the process of leisure and entertainment.
From the perspective of leisure agriculture supply, leisure agricultural products mainly include fresh agricultural products, processed products, agricultural landscapes with the nature of tourism products, agricultural experiences and various services provided for leisure people. Leisure agricultural products are the sum of physical products and service products.
Leisure agricultural products should include the following three levels (as shown below)
The first layer is the core product. The core level is the basic utility (that is, the use value) of leisure agricultural products, which is mainly reflected by the overall integration of the six elements of tourism-eating, living, traveling, traveling, shopping and entertainment. Leisure agriculture consumers are mostly urban residents, and they have their specific agricultural preferences for the requirements of the six elements. When consumers get the core level of utility, they get the core benefits.
The second level is the formal product. The core products of leisure agriculture provide tourists with basic use value, but the basic use value of both physical products and pure labor products in the market can only be exchanged through some form of carrier, so the second level is the form that products can be realized, that is, the appearance of physical products or services that sell leisure agricultural products in the market. Even pure labor products, such as tour guides, tea performances, folk songs and dances, have similar formal characteristics. So any leisure agricultural products have a certain appearance. Regular products include: type, quality, form, trademark, price, etc.
The third level is extended products. Extended products refer to the corresponding services and additional benefits provided by leisure agricultural enterprises to consumers in the process of purchase and consumption. Such as travel consultation, preferential payment, gift giving, security and so on. Leisure agricultural enterprises use additional benefits and services to improve the satisfaction and trust of leisure agricultural products.
Therefore, leisure agricultural products are a whole system, and the perfection of each level can truly meet the needs of urban consumers. Errors at any level will affect the extension of the whole product. For example, consumers encounter traps when tasting rural food; I'm going to bring some green organic products to share with my family and friends, but I don't have any suitable gifts. I can't find a place to stay. Being bitten by mosquitoes when playing in the countryside; When you need service, you will face indifference and ridicule ... every deficiency is enough to make leisure agricultural products suffer a fatal blow. Therefore, we must attach importance to the overall quality of tangible products and intangible services in order to improve the competitiveness of the overall products of leisure agriculture.
To invest in leisure agriculture, rural tourism and characteristic towns, it is necessary to make a feasibility study report and make a planning and design plan, farm reconstruction needs planning and design, planting and breeding projects need technical services, and project construction needs guidance and services. Please contact the expert team or come to the college for inspection and exchange!