In recent years, the intellectual property industry has been the key industry supported by the state. With the further deepening of reform and opening up, the tertiary industry has become the hottest among all industries. People pay attention not only to the real economy, but also to the protection of the real industry. With the increasing number of intellectual property disputes, virtual cultural property has gradually entered the public eye.

intellectual property is the source of a country's commercial development. The more developed countries pay attention to intellectual property, the more important trademarks are. In recent years, China enterprises have emerged in the world, and international intellectual property issues have followed. International brands that have entered the China market have also suffered from the lack of trademark rights. These incidents have occurred more and more frequently, reminding the China government and enterprises to pay attention to intellectual property rights.

China entrepreneurs' trademark awareness is increasing. In 216, the number of trademark applications in China was 3.691 million, an increase of 28.4% compared with 215. Trademarks in two or three characters are almost completely registered. The uniqueness of a trademark determines its value, and the same brand name cannot be registered in the same category, so the brand name that is easy to listen to and remember is hot and gradually rises. Some discerning investors embarked on the road of investing in trademarks long before the public knew the value of trademarks.

as a stepping stone for enterprises to open up the market, trademarks give the public the first impression of products, which is the competitiveness and assets of the company. Therefore, trademark awareness is something that every entrepreneur and entrepreneur can't ignore.