PA Ping An I Insurance G Group C Company, together they are Ping An Insurance Group Company.

1. Abandon the earth logo design that has been used for decades, and strengthen the English brand name of Ping An, directly use PING AN as the main body of the logo, and form a fixed combination relationship with the Chinese name China Ping An .

2. The theme color has adjusted the previous combination of dark green and orange-red, using orange-red as the main color, and dark green as the finishing touch.

3. Giving up the earth logo does not mean giving up the global strategy. On the contrary, it demonstrates Ping An’s greater ambition, because Ping An is no longer a simple insurance company, but is involved in securities, trusts, banks, etc. In the field of comprehensive finance, the best way to reflect this comprehensiveness and development process in brand identity is to gradually dilute the inherent image of the insurance industry and instead establish a more ambiguous financial brand.