Nowadays, the economic benefits of trademarks are known by people. For example, after reading the novel legend of miyue, a young man in Zhengzhou thought that the word "Miyue" had a good meaning and decided to register it as a trademark, which cost several thousand yuan. Unexpectedly, after the legend of miyue fire, the value of this trademark was as high as one million.

It's not so easy. In today's 21st century, in this era of Internet, intellectual property is becoming more and more important. As an intangible asset of enterprises, trademarks are being sought after by more and more people. For example, at the peak of Sanlu milk powder, the trademark was valued by some organizations at over 1 million yuan. After the melamine incident was exposed, although the enterprise went bankrupt, the trademark was auctioned for several million yuan. It can be said that the skinny camel is bigger than the horse. According to some reliable analysis reports, intellectual property assets account for as much as 75% in the valuation of listed companies and become an important asset for the growth of an enterprise.

the expensive trademark is related to the way of publicity. As we all know, the advertising fee for advertising on TV is expensive, which ordinary small enterprises can't afford, but it is very helpful to enhance the popularity. For example, in the past, Wang Laoji was drunk in herbal tea, and the advertising word became a household name, so the value of the trademark naturally rose.

Nowadays, there are fewer and fewer Chinese characters in word mark, and there are so many Chinese characters. Every day, people are registering, and the trademarks of the two characters are becoming more and more valuable. As the saying goes, rare things are precious. Trademark has the same price as fascination, and its value changes anytime and anywhere with its reputation and market demand, which is actually uncertain. For example, in 1996, Zhang Pengfei of Hangzhou, Zhejiang registered "modern" trademarks in 45 categories. After the listing of Hyundai Motor in Beijing and South Korea in 22, it was found that the "Hyundai" trademark had already been registered. The chairman of Beijing Hyundai Motor Co., Ltd. turned to the door and personally visited Zhang Pengfei to discuss the matter. In the end, Zhang Pengfei transferred the "Hyundai" trademark of automobile, and at the same time obtained the exclusive distribution right of Hyundai in Zhejiang Province, with an estimated value of about 4 million yuan, and the operating 4S shop earned 4 million yuan that year.