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Recently, the third China International Import Expo was officially held at the National Convention and Exhibition Center Shanghai...

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Recently, the third China International Import Expo officially opened at the Shanghai National Convention and Exhibition Center, and Genesis, a high-end luxury car brand owned by Hyundai, made an appearance at the CIIE with three of its blockbuster models.

The participating models brought by Genesis to the CIIE include the medium and large luxury SUV GV80, the medium and large luxury sedan G80 and the flagship luxury sedan G90 special limited edition "Stardust".

Genesis is a high-end luxury car sub-brand officially established by Hyundai Group in 2015. It is headquartered in South Korea and is currently sold in the United States, Canada, Australia, Russia and the Middle East. Its reputation among users is very good, even surpassing the reputation of many established luxury brands.

As a country with a large population, China has always been one of the largest automobile markets in the world, and it is also a battleground for many automobile brands. It is reported that Hyundai Motor has officially applied for registration with the Trademark Office of the State Administration for Industry and Commerce of my country. It can be seen that entering the Chinese market is indeed one of the goals of the Genesis brand in recent years, and Genesis is the Chinese name it adopted in order to enter the Chinese market.

This is the second year that Genesis has participated in the China International Import Expo. In 2019, Genesis participated in the CIIE for the first time, leading its luxury SUV concept car GV80 and pure electric concept car. Mint and luxury flagship sedan G90 are participating in the exhibition. This year's exhibitor lineup has changed slightly.

Markus Henne, CEO of Genesis China, said at the CIIE: If last year’s first exhibition was through a concept model, which showed the future vision of the Genesis brand to the public for the first time, then What we bring to this exhibition are very important core models in our global product lineup. We hope to more fully demonstrate the brand to the Chinese government, media friends and industry opinion leaders.

The Chinese meaning of Genesis is "create a new world", and this is exactly the brand vision of the brand. The Genesis brand stands out from many established luxury brands with its "new luxury" definition and "dynamic and elegant" design style, and its outstanding exterior design is the main reason why it has received many praises.

It is reported that Genesis Auto Sales (Shanghai) Co., Ltd. has been established in Shanghai in 2018, and Genesis also plans to open its first flagship showroom in Shanghai in 2021. Subsequent new cars will enter the Chinese market as fully imported vehicles.

The market share of luxury brand models in the Chinese market is further growing, and this will also be an excellent period for the development of the Genesis brand in China.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.