Trademark evaluation is an act of confirming, valuing and reporting trademarks according to a specific purpose, following fair and statutory standards and regulations, and using appropriate methods to provide a value scale for asset business. Trademark evaluation belongs to a type of intangible assets evaluation.

1. trademark evaluation process:

determine the scope of the evaluation object-sign the evaluation contract-fill in the information-conduct on-site verification and verification-prepare the evaluation report-review and inspection by the evaluation agency-evaluate the authorized value of the agency-issue relevant documents

2. trademark evaluation principles:

1. Consistency principle. That is, the information provided by trademark evaluation is consistent with the information needed by trademark business;

2, the principle of objectivity. Refers to the fact that there is sufficient basis for evaluating the facts, and the necessary assumptions are consistent with the facts, and must not conflict with the facts and be falsified;

3. Rationality principle. Subjective activities in trademark evaluation must reflect the logic of internal relations of things and meet the objective needs of trademark business;

4. Importance principle. Trademark evaluation is required to have an effect on both price measurement and evaluation accuracy.

3. methods of trademark evaluation:

self-made trademark

1. cost accounting method

2. market adjustment method

purchased trademark

1. market analogy method

2. price index adjustment method

trademark transfer

1. price increase method

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