There are many problems that need to be paid attention to in the gift promotion scheme. We must seize the opportunity, give gifts properly, and how to manage the gifts in the promotion activities. The more flexible we use, the more endless opportunities we will have! Gift promotion is widely used in the market at present, and it is a common gift-buying activity, which can bring good sales

The National Day is coming, and many merchants often consider the way of gift promotion when planning promotional activities

So, if we can do a good job in gift promotion? What should we pay attention to in gift promotion? First of all, gifts should have a certain correlation with their own products. Although gifts are not subordinate to the products and brands themselves, since manufacturers pay for gifts, they naturally hope to promote product sales, enhance brand image and highlight the strength of enterprises.

Related gifts can complement products to some extent, which can affect consumers' purchase decisions.

Secondly, Gifts should ensure that the most direct function of gifts given to target consumers is to stimulate consumers to buy, so in the process of distributing gifts, relevant registration should be done (including consumer name, address, purchased product model, purchase date, contact information, gift name, and finally signed by consumers), gift files should be established, and return visits should be conducted irregularly, and those who find that dealers or promoters are fraudulent should be punished accordingly.

a certain number of gifts distributed to dealers should be registered, and the dealers should fill in the customer's gift registration, and the manufacturers should conduct spot checks

In order to ensure that the gifts can be sent to the target consumers, the following measures can be taken: 1. Publish event announcements through the media, clarify the types and values of gifts, and stimulate the target consumers' desire to buy

2. Post posters at the sales terminal, and POP to inform them of the gift information. Attract consumers' attention

3. Set up an activity supervision telephone to answer relevant consultations and complaints

What is gift promotion? Gift promotion refers to the promotion of gifts to consumers who buy their products in order to expand sales in a certain period of time under market pressure; Gift promotion is one of the oldest, most effective and most extensive promotion methods.

Specific means include direct gift, additional gift, etc.

The function of gift promotion is to attract consumers' attention, increase customers' goodwill, and stimulate customers' desire to accept purchases.

② Stimulate customers to transfer consumer brands. ③ Stimulate customers to transfer consumption grades, and purchase high-end and expensive goods. ④ Stimulate customers to buy new products. ⑤ Maintain customers' purchase loyalty. Encourage customers to repeat consumption or increase consumption ⑥ increase the added value of service items, and can form differentiation with competitors ⑧ resist the promotion means of other brands ⑨ enhance the promotion efforts ⑨ publicize the brand momentum ⑩ highlight the rules of the theme gift design of the event 1. Gifts should be easy for people to get

so as to stimulate everyone to participate, and the "potential" of promotion can be easily created. Otherwise, gifts make people feel out of touch with themselves. Then your gift can only be regarded as a "sample"

It is best for everyone involved to feel that it can be obtained, and "what can be met but not sought" should be avoided

2. The gift is related to the product

The selected gift is related to the product, which will easily bring consumers the most direct sense of value to the product

If the gift and the product are interdependent and properly matched, the effect will be the best

3. The effect is different

4. The utilization rate of gifts is higher

5. Gifts also emphasize quality-gifts reflect the purpose of business integrity

Don't think that "giving" is "giving away for nothing", so you can "fool" at will

The quality of gifts is not only stipulated by national laws and regulations, but also the basis for whether gifts can work, and even affects the survival and development of enterprises < Moreover, it is the representative of the reputation and quality of commodity enterprises.

There is a loss-loss relationship with the main commodity and the enterprise.

When the products of other companies are selected as gifts, the quality problems of the gifts will also infringe on the rights and interests of the "gifts" company, causing legal problems and disrupting the normal market order.

6. Please send them in the open.

Sometimes we clearly tell consumers the price of the gifts, which is also very effective. Even if it is a cheap gift

because consumers are going for the product, the gift is an incentive for you to buy it

"courtesy is lighter than benevolence"-you can increase consumers' sense of identity and make them think that you are sincere to consumers, which is much more economical than improving consumers' loyalty to you through advertising and other means

7. Don't forget, gifts are seasonal

enterprises deliver the same thing to the end. Because consumers' requirements for gifts are seasonal

8. Give gifts a nice name, and it will be easier to remember your brand.

A good gift name will stimulate consumers' beautiful association, which will not only have a good effect on promotion, but also promote long-term sales after promotion, because the beautiful image is continuous.

Give gifts an attractive name, which can accelerate the circulation of goods. At the same time, It also increases the added value of the brand.

Good naming is better than good publicity, which is quite beneficial to sales.

But don't let the name of your gift steal the limelight of the product.

9. Tell consumers the information of your company or store.

Many companies are worried about spreading their brands, but on the other hand, they always ignore the carrier of gifts.

Print your company or store logo on your gifts. Designing cute phone numbers is something that can be done conveniently

Let consumers think of your business or store every time they use your gifts

The way to promote gifts. 1. In-store gifts are usually accompanied by setting up a counter or a separate display stand in the terminal store. The hired promotion girl will divide the prepared products into one or one cup, and some will attach the gifts to the products. Give it to consumers when they browse the products

Products with sales counters in stores, such as cosmetics and health care products, are suitable for this method

2. In order to better stabilize customers, many manufacturers use the point-based gift method to push the terminal to promote their products with exquisite gifts

This kind of gift fee is generally higher, but the goal reached is very clear. People leave a deep impression

For example, in long-term promotion activities, the method of accumulating points is often used to determine the gift object, and it is usually given only after the promotion period

3. Sending on the spot. With the rise of logistics services, large parking lots and vehicles have become the favorite places for merchants, and they are also the best places to distribute gifts.

Intentional businessmen will find this phenomenon. As long as one person dares to accept a product on the spot, Immediately afterwards, a large group of people will be around to compete with each other, which is the fastest and most effective way to spread.

This method is more suitable for products such as mass consumer goods and low gift value.

4. Send with the product, such as putting a wooden spoon in a rice cooker, which is the way to give with the product.

This requires that the gift can be easily placed with the product.

Many manufacturers have also specially developed heterogeneous packaging. In order to reduce the loss and interception of gifts

handle the relationship between gifts and products and brands. 1

Gifts should have the role of brand tips. On the one hand, many enterprises are troubled by the spread of their own brands, on the other hand, they always ignore the small media of gifts.

Therefore, on the basis of not repelling customers, enterprises should print brand names, LOGO, advertising languages, etc. on gifts. Let the giveaways play the role of media communication

The giveaways in a joint promotion of Budweiser Beer and Coca-Cola in China are clothes printed with Budweiser or Coca-Cola trademarks and glassware engraved with such trademarks

Another example is that a brand of fresh milk has developed a radio as a giveaway, and the effect is also very good

2

The giveaways should highlight the selling points and positioning of the products, and the giveaways should be consistent with the characteristics and positioning of the products. In order to highlight the functions and selling points of the products and achieve the dual purposes of promotion and publicity

Pepsi's positioning is "the choice of a new generation", and the design of its gifts pays great attention to highlighting this positioning

During the World Cup in Korea and Japan, Pepsi's star styling and star information card were very popular among young fans. In order to collect their favorite stars, Many fans buy a lot of Pepsi

3

Gifts should be related to the products. If the gifts are related to the characteristics or use of the products, the incentives for promotion will be greater, and it will be convenient for customers to use the products.

For example, buying bagged milk powder and sending it to a powder storage tank will help preserve the milk powder and prevent it from getting wet. Buy coffee to send coffee cups, which is convenient for customers to drink; Buy milk and send bread; Buy shirts and send ties; Buy a mouse to send a rubber pad, a computer to send a "hood" and so on

or the products belong to the same kind of products, such as electrical appliances and household goods, so that it is easy to find the same point in advertising

and it is similar to "buying a computer to send condiments". Putting two unrelated products together will inevitably take a lot of brains in active communication and will not be easily remembered by customers

. Gifts are "green leaves"

Gifts are always designed to set off and publicize goods

If they are too grandstanding, they will be suspected of usurping the host's role. Instead, promotional goods will become promotional gifts.

Gifts can set off and publicize goods, mainly reflected in their collocation.

① Price collocation

The price of gifts is lower than that of goods, so it is necessary to distance them

. Unreasonable

This is not in line with the principle of economic rationality, and it also makes customers doubt the quality of soy sauce

② The collocation of appearance and volume

Generally speaking, the gift should be smaller than the commodity in volume. If the gift is too large, the commodity is small, which makes it uncoordinated

The gift covers the commodity and violates the purpose of promotion

It is generally believed that the gift volume should not exceed 2/3 of the commodity.