Three old men from Vitality 28 live broadcast on Douyin.

Vitality 28 is an old laundry detergent brand with a history of more than 70 years. It was once a leading company in the daily chemical industry, but it has fallen into operating difficulties in recent years. In order to save themselves, Chengdu Yizhong Detergent Products Co., Ltd., the OEM of Vitality 28, opened a live broadcast room on the Douyin platform, and an "elderly anchor group" composed of three "old men" began live broadcasting to promote products.

These three "old men" are not professional anchors. The background of their live broadcast room is a real-time scene of workers packing or loading goods. The live broadcast is mixed with the noise of fans and machines, and the screen often freezes. . They are also not very familiar with the rules and operations of live broadcasts, and sometimes they can only use prompt cards to communicate.

However, it is this unpretentious live broadcast style that attracts a large number of attention and support from netizens. Many netizens said that they chose Vitality 28 products because of their sentiment and cost-effectiveness.

Brand introduction of Power28

Power28 (Power28) is a digital trademark founded in 1982 and is affiliated to Jingzhou Power28 Chemical Co., Ltd. As one of the first Hubei famous brands to emerge during the reform and opening up, "Vigor 28" carries too many memories of Hubei people: it was the first to launch super-concentrated foam-free laundry detergent in 1982, ushering in a new era for China's laundry industry; it has been awarded the "National "The most popular consumer product" and won the gold medal at the International Expo for five consecutive years.

Huohuo 28 is the first company to advertise laundry detergent on CCTV, the first mainland daily chemical company to put advertising into Hong Kong, the first company to sponsor the CCTV Spring Festival Gala, the first national One of the top 500 daily chemical companies; it once accounted for more than 60% of the national washing market share and is a well-deserved industry leader.

Reference for the above content: Baidu Encyclopedia - Vitality 28