Scania

Scania

The ancient logo of Scania has, to be exact, gone through 103 years. Although this historic logo has undergone several iterations over time, it still shines brightly. At the center of the logo is always the mysterious griffin, which symbolizes strength, speed, agility and courage.

In 1891, the company Vagnfabriksaktiebolaget i S?dertelge was founded. The company's abbreviation VABIS is also the name by which the company is known. In 1906, the company trademark was registered. The registered trademark is the VABIS name in an oval. (Figure 1)

In 1901, the company Maskinfabriks Aktiebolaget Scania in Malm? registered a bicycle pedal crank, griffon and Scania name with the Swedish Patent Registration Office. trademark. (Picture 2) The following year, cars with this classic logo officially rolled out of the factory. This was the first mass-produced car in Swedish history, with a total of five cars produced.

In 1911, Scania and VABIS merged, and a new trademark came into being. The design of the new logo is simple yet effective. Even back then, company managers recognized the importance of maintaining a unique identity, a mark that is recognized by the market. The names Pedal Crank, Griffon, Scania and VABIS were combined to represent the new Scania-VABIS GmbH, and a legendary company logo was born.

According to the Swedish Patent Registration Office archives, at first Scania-VABIS was not very enthusiastic about regulating the size of their precious trademarks, and was content to submit simple questions about the shape of the trademark to the Swedish Patent Registration Office. describe. It was not until 1954 that Scania-VABIS decided on the exact proportions, colors and usage requirements of the trademark. At that time, the company developed two standardized versions, one of which was simpler with only the outline of a pedal crank. Another version specified the exact mix of blue, red, gold and silver. The company subsequently registered both trademarks in most countries around the world, thereby strengthening Scania's position as a leading manufacturer of trucks, buses and engines.

In 1969, Scania-VABIS and Saab (SAAB) merged to form Saab-Scania Co., Ltd. This proud company logo was temporarily discontinued. At the time, it was not popular for companies to use trademarks. During this period, only the English name of Scania stood gracefully on the fronts of the cars produced by the company, but the griffon no longer had its due position. It only pops up again when companies need to dress up the hoods of older model trucks. In 1984, Saab-Scania redesigned a trademark and the griffon was restored to use. There is no pedal crank or VABIS name in the new logo. It consists of two vertical ovals, each ring represents a company, and the griffin is in the middle.

In May 1995, Scania became an independent company again, using the original trademark as a model and revising it. This is the Scania logo we see now. . (Picture 3)

“People tend to think that we know everything about the trademarks and logos that have been used throughout Scania’s long and colorful history, but this is not the case” Responsible Anna Perjon from Scania's Trademark Project explains, "In my work, I have come across versions of trademarks that I didn't know about because the archives were lost. If anyone can provide more information, we would be happy to hear it. Thank you."

Introduction to Griffin

In ancient mythology, the griffin has always been a symbol of the most powerful animal. The griffin is depicted as a four-legged beast with the head of an eagle, the front legs and wings of an eagle, and the hind legs and tail of a lion. Therefore the griffon has the power of both heaven and earth.

The griffon has a long history. About 5,000 years ago, it was spread in northern Russia, Ethiopia and India.

The griffon is known as a symbol of strength, speed, agility and courage.

The griffon is usually the mount of various gods, giving it the nickname "hounds of Zeus". In ancient Greek mythology, the god Apollo rode a griffon.

Scania's griffon symbol was originally the coat of arms (Skane) from the province of Scania in southern Sweden. Going further back, this shield-shaped coat of arms comes from the griffon coat of arms of the city of Malm?. In 1437, the coat of arms of the griffon was awarded to Malm? by King Erik of Pomerania. At that time King Eric ruled Norway, Denmark and Sweden.

It is not easy to type. If you are satisfied, I hope you will adopt it.