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Enterprise development of Jiangsu Jinsihu Clothing Co., Ltd.

As early as 1995, when Jinsihu Clothing Co., Ltd. was founded, all employees of the company started from scratch, constantly opened up the market, accumulated funds and experience, and after more than 10 years, bit by bit, Efforts eventually merge into a river. In 2002, the company founded the "Golden Fox" men's clothing brand, and has established regional marketing centers in more than 20 provinces and cities in China to launch a series of men's clothing products for business, leisure, sports, and outdoor use to consumers, becoming a leading brand of domestic men's clothing. Strong brand! The company always adheres to quality assurance and product innovation as the main force, and drives the joint development of brands, agents and enterprises through a complete marketing mechanism. In 2007, Golden Fox men's clothing took the lead in launching a new concept of nature, bionics and leisure. It uses pure natural cellulose fiber fabrics, worsted fabrics, pure cotton double mercerized fabrics and high-tech functional fabrics to highlight the characteristics of green and environmental protection, and is more rigid and soft. Outstanding among them.

In 2008, the Golden Fox brand was once again upgraded and transformed, with the product culture concept of "men have 'shape' movement" and the brand culture concept of "information without boundaries, 'shape' movement continues" The core appeal point is to create a strong casual men's wear brand with distinctive personality. The Golden Fox business wear and human wear series adhere to the design concept of simplicity, grandeur and ease, making the clothes lighter and softer without a rigid sense of coldness, and are suitable for modern men who are educated and enterprising. The hidden and striped pattern looks traditional, but the ultra-thin wool material and bright colors create a relaxed and fashionable atmosphere; the design of half shoulder pads or even no shoulder pads is also a relaxing highlight; the enlarged The collar design makes the shirt comfortable. Casual pants are available in a variety of colors, and the high-count cotton and non-iron cotton make them easy to care for. It can be said that Golden Silk Fox subtly brings casual language into the originally strict and orthodox autumn and winter suits. Pure cotton, blended and elastic fiber shirts, generous styles and well-crafted T-shirts create a free and casual summer space for men, allowing them to match them as they please.

Golden fox casual clothes are a set of fashionable, lively, colorful clothes suitable for young people. Its characteristics are novel design, fine materials, natural and comfortable, and the suit is not formal, casual but more formal. It emphasizes both appearance and comfort; you can wear a shirt with a tie as formal wear, or you can wear a long-sleeved T-shirt or casual shirt as casual wear. Each of its garments has a strong three-dimensional effect, giving people a bright and comfortable feeling, and also highlights the characteristics of men's taste and charm. Visible and tangible, touching and feeling, moving and changing, this is the new feeling that golden fox men's clothing brings to us! In China's clothing industry, men's clothing is undoubtedly one of the most competitive industries. Fortunately, in the past six years, Golden Fox Men's Wear has quickly entered the domestic men's wear market with its accurate market positioning and distinctive product style. It has assessed the situation, followed the international trend of casual clothing, based on the Chinese market, and focused on emerging In the field of business and leisure, it has gradually established its leadership position. With various advantages, Golden Fox Men's Wear will definitely be at the forefront of the Chinese men's wear market in the future!

Good birds choose trees to roost in. The excellent achievements and advanced management of Golden Fox Clothing Co., Ltd. have gradually attracted more and more talents. At present, the company has more than 1,000 employees, including more than 80 development, design and management personnel. The company covers an area of ??more than 18,600 square meters and has advanced production equipment from Germany, Japan and other countries. The comprehensive operation center covering an area of ??more than 10,000 square meters and a construction area of ??more than 25,000 square meters, integrating design, development, marketing and logistics, is currently under intensive preparation. If the golden fox used to be a big tree, now it has become a forest. Only by taking root can we grow, and by hard work can we gain. In 2003, the company passed the ISO9001-2000 international quality certification system; in 2004, the company passed the stringent US CSCC audit. In 2005, the company fully introduced the CIS corporate image strategy, laying a solid foundation for the company's further development. In 2006, the company successively won a series of honors such as "China Yushang Cup Gold Award", "National Inspection-Free Product", and "Jiangsu Province Famous Trademark". Entering 2007, the brand was awarded the title of "China's Well-known Trademark".

The time pointer points to 2008. In this year, the company's decision-makers once again planned the company's long-term development. The company will fully implement the brand strategy and resolutely implement the company's transformation from a production-oriented enterprise to an operating-oriented enterprise. Transformed into a brand-centered business philosophy, the future operation of Jinsihu brand will be mainly reflected in in-depth research on the industry, own-style product development, brand management, and network intensification