In March 2005, the first street sports car authorized by Japan's Honda Giken Industrial Co., Ltd. to adopt the independent "HONDA" trademark for a complete vehicle in China rolled off the assembly line at the Shanghai Branch of Xindazhou Honda Motor Co., Ltd. It will be launched nationwide on March 21st. At this point, Xindazhou Honda's first new product in 2005, the Storm, was finally unveiled in Shanghai. This dynamic, sporty and fashionable street car was carefully designed by Honda's professional racing designers. It attracted the attention of many consumers as soon as it was launched, and also attracted competitors to respond.
Ruijian Storm is another product carefully created by Xindazhou Honda after "Wanlixing", "Mighty", "Mighty", "New Concept", "e-Color" and "Freedom Today". This is a premium model with all Honda trademarks. The car uses Honda's newly designed OHV engine, which is the first to meet the requirements of European II emission regulations. The entire vehicle is designed under the guidance of the "four lows" design concept of low noise, low vibration, low emissions, and low fuel consumption. The vehicle has strong power. It has a flamboyant personality and has an economical fuel consumption of only 1.6 liters per 100 kilometers. Ruijian Storm is equipped with a 14-liter large-capacity fuel tank. Each tank of fuel can travel up to 875 kilometers, meeting the travel needs of users. The Sharp Arrow Storm has no decals on the entire vehicle, and the sophisticated craftsmanship is clearly visible. In addition, the dynamic and fashionable shape of the vehicle further highlights the original wildness of the Sharp Arrow Storm. At present, Ruijian Storm is equipped with four different colors of silver Honda gray, century blue, silver gray and transparent red, and two different configurations of wheel and drum brakes and wheel and disc brakes, giving consumers more choices room. The feeling of the king who "mounts on sharp arrows and becomes majestic" will be passed on to every rider.
The successful launch of Ruijian Storm means that Xindazhou Honda’s product line has been further improved. In the past three years, Xindazhou Honda has relied on Honda's technical research capabilities to uniformly implement Honda HES standards (Honda manufacturing standards), and has launched "Wanlixing", "Mighty", "Weighty", "Today" and "New Concept" There are eight new motorcycles with all Honda trademarks and 15 new motorcycles equipped with HONDA engines. The products cover three series: straddle, pedal and curved beam. The research and development speed of 7 new products per year is average to meet the needs of Chinese consumers.
Today, Xindazhou Honda has become Honda’s largest motorcycle manufacturing base in China. As of September 2004, production and sales have exceeded 2 million vehicles. Among them, more than 400,000 "Today" and its series of motorcycles were exported to Japan, creating the largest export of Chinese motorcycles to Japan and occupying 1/8 of the Japanese market. "Today" is highly recognized by extremely picky Japanese consumers, proving that New Continent Honda has world-class manufacturing standards. At present, the products produced by Xindazhou Honda have been exported to more than 20 countries on five continents, including Japan, Australia, and Mexico. Xindazhou Honda's determination to be the number one in China is clear.
Entering the field of mid- to low-end cars
As one of the world’s largest automobile and motorcycle manufacturers, Japan’s Honda provides automobiles, motorcycles, and various general-purpose vehicles to 13 million users around the world every year. Power products, etc. As the world's largest motorcycle market, China accounts for half of the global market. Xindazhou Honda was established against the backdrop of Honda Motorcycles moving to China. Xindazhou Honda Company was registered and established on September 25, 2001. On November 20, 2001, the "Wanli Xing" was launched, which was the first achievement after the establishment of Xindazhou Honda. The price was around 6,000 yuan, and it was also the first "Honda car" with a price for ordinary people. After the car was launched, it immediately won the favor of the market.