Faber-Castell
Germany Faber-Castell
Faber-Castell was founded in 1761, from Kaspar Faber in his small Since the world's first pencil was produced in the workshop, it has a history of 240 years and is one of the oldest industrial enterprises in Europe. Currently run and managed by members of the eighth generation of the family, Faber-Castell has grown from a small workshop into a large multinational enterprise with nearly 5,500 employees today.
Faber-Castell writing instruments are known for their simplest and most functional intelligent engineering. Faber-Castell is expanding its business year by year: now it also produces a comprehensive range of high-quality writing instruments in Nuremberg, Bavaria. The only thing that remains unchanged today is their commitment to smart engineering.
Baron Lothar von Faber, the fourth generation manager of the Faber-Castell family, invented the first pencil with a world brand, making Faber famous around the world. To this day, Faber-Castell's aim is to ensure the interests of consumers with the highest quality products. For Faber-Castell, vision and progress enable us to produce the highest quality products that meet the different needs of our customers, and our customers' love for our products is what we have always pursued. Of course, no matter what we do, "environmental protection" is always our first consideration.
Germany's Faber-Castell is now the world's leading authority on writing and painting tools. It has transformed the most primitive writing tool, the pencil, into a noble tool and a must-have tool for painting professionals.
The famous German brand Faber-Castell, known in the industry as the "Pencil Aristocrat", has been adding innovation to pencils with a revolutionary attitude for hundreds of years since it manufactured its first pencil in 1761. elements.
The simplest example is the Grafvon series, which uses the wood used to make violins and pianos in the penholder. Graf means "count" in German, which itself is synonymous with nobility. This series uses extremely high-grade wood and a silver-plated retractable pen tip, which can be called a "perfect writing instrument" for writing, correcting, and planing.
In addition, Faber-Castell's products include ballpoint pens, fountain pens, and water-soluble colored pencils that are coveted by art lovers. Faber-Castell also produces special erasers for these products. In 2000, Porsche found Faber-Castell and co-produced Porsche's premium TEC-FLEX pen. The pen barrel adopts a weaving method and is retractable, becoming the new favorite of fashionable men.
The Story of Faber-Castell
Ideas, talents, and a well-known name occupy an important position in today's international market.
Faber-Castell is a stationery brand that represents high-quality writing and painting. These products are indispensable tools for everyone's daily life.
The company’s founding roots can be traced back to 1761. At that time, KASPAR FABER, a kitchen cabinet manufacturer in Germany, came up with the idea to produce his first pencil. His ideas sparked the creation of a global business empire. Afterwards, descendants of the Faber family continued to operate the KASPAR FABER pencil factory located in the town of Stein near Nuremberg. In 1840, LOTHAR VON FABER, the fourth generation of the FABER family, took over the family pencil business at the age of 22. At that time, he was in Paris and had only a simple plan in his mind. He was determined to reform the business. His idea made the hexagonal pencil he produced the first high-quality pencil in Germany. LOTHER FABER branded this new series of pencils with the A.W. FABER trademark, becoming the company's first brand of pencils. With the increasing demand for high-quality pencils in other countries, LOTHER FABER took the opportunity to establish A.W. FABER subsidiaries in the United States and Paris. This action turned A.W. FABER into an international brand. In 1851, LOTHER FABER made history again by defining the length, thickness and hardness of lead in his standard pencil. Today, his specifications have been accepted by peers around the world.
In 1898, LOTHER FABETR's granddaughter and the sole heir to A.W. FABER's prosperous pencil business married Count Alexander Ludenhausen, causing the name of the Faber company to be changed to Faber-Castell.
Another major development of Faber-Castell is the famous CASTELL 9000 green pencil, which was launched in 1905. CASTELL 9000 green pencil was the first complete series of writing, painting, design and engineering drawing stationery. Since that time, Faber-Castell's meticulous originality and precision production have continued to improve day by day. The solid foundation laid by LOTHER FABER from 1905 to 1977 successfully enabled Faber-Castell to embark on a smooth road and become internationally renowned. During this period, the company established subsidiaries, factories and business offices in the United States, Brazil, France, Australia, Austria and Peru. LOTHER FABER's bold and innovative marketing strategies have made the Faber-Castell brand widely respected. Appraisals, medals and high-profile awards came one after another, making Faber-Castell famous for a while.
Faber-Castell believes that as a member of society, the company should think and act responsibly. Therefore, in order to protect the environment in its operations, Faber-Castell has its own wood plantations to supply manufacturing Wood for pencils. This is to ensure that when producing high-quality pencils, there is no need to cut down trees in the tropical rainforest. In order to take care of the next generation, every tree cut down in Faber-Castell's wood plantation will be planted back in Faber-Castell's sapling factory. A new tree.
In 1978, Count Anton Wolfgang Faber-Castell, the eighth generation member of the Faber-Castell family, took over as the sole managing director. He firmly believed that product concepts could enhance the prestige of the Faber-Castell brand. One of the company's many innovative ideas was to start producing cosmetic pens to supply the growing beauty industry. Other changes he made further strengthened the company's investment plan. Bojia globalization. This international strategy was the initial step taken by LOTHER FABER back then. With its continued implementation, it has catered to the needs of people all over the world. The company's German roots have grown deeply, providing the solid foundation Faber-Castell needs to continue to expand its business, while allowing new seeds to flourish in the face of globalization. In the era when Count Anton was at the helm, marketing companies were popping up all over the world. In the same year, Hong Kong Faber-Castell Sales Company was established. Later in 1980, a Faber-Castell plastic and rubber factory was also established in Malaysia. Today, this factory has become the largest plastic and rubber factory in the world. In 1992, a pencil and color pen factory was established in Indonesia. During this period, Faber-Castell introduced a new environmentally friendly water-based powder for the manufacture of pencils and color pens.
This global company is divided into three groups to organize its marketing and sales companies. That is: Europe and North America, Latin America, and Asia. Faber-Castell Manufacturing Company is located in Germany and Austria in Europe, Brazil, Peru, Colombia and Costa Rica in South America. The Asia-Pacific region is located in Indonesia, Malaysia, Australia and India. Countries in Europe and America are personally managed by Count Anton. His younger brother, Earl Andrew, was appointed as Managing Director of Asia Pacific.
This reorganization divides Faber-Castell's products into two categories, namely personal and office products. The products are further divided into five areas to compete for the market. Personal supplies are classified into three areas. Games and school supplies include a large series of products for preschool and children. Art and graphic design supplies include amateur and professional artists and graphic design. High-quality products for teachers, education and training, the Boutique Series is a complete set of writing stationery and well-designed tools with first-class specialties. The office tools are basically classified as ordinary writing and marking products for commercial use in the office.
Earl Anton has been coming up with ideas to develop product lines. In 1995, the company launched the GRAF VON FABER-CASTETL rarities for the international market, including Asia. These rarities include mechanical pencils, ballpoint pens, rollerball pens and ink pens with rubber erasers, protective covers and self-set pencil sharpeners. The perfect pencil is a new form of a person's pursuit of perfect tools.
From 1996 to 1997, other operating production plants were established in the Czech Republic, Colombia and Costa Rica. 1998 was another important year for Faber-Castell. A manufacturing plant and sales office were established in India. In the same year, Faber-Castell officially signed a contract to become the designated supplier of all stationery products for the 16th Commonwealth Games.
Faber-Castell also entered the Malaysia Book of Records during the 16th Commonwealth Games and hosted the largest coloring competition in Malaysia, with a total of 12,000 children participating from all over the country. In 1999, just before the turn of the millennium, Faber-Castell achieved three milestones in its corporate history. The "City of Your Dreams" coloring contest hosted by Faber-Castell became a record-breaking event, and Faber-Castell also established a new sales and marketing company in Singapore. At the same time, Faber-Castell acquired the American company "GREATIVITY FOR KIDS", a famous company that specializes in manufacturing hobby and handicraft products for children. In 2000, during the Sydney Olympic Games, Faber-Castell Australia was appointed as the designated stationery product for the 2000 Paralympic Games. Faber-Castell has won numerous awards and testimonials over the past two centuries. To this day, he continues to win many world-famous awards. Gree 2001 pencil, a dot matrix technology developed and patented by Faber-Castell, is recognized as a major breakthrough, especially for children learning to write. In 2000 AD, he won the ISPA Best Design and Innovation Award at the Paper World Exhibition in Frankfurt. At the following 2001 Frankfurt exhibition, Gree pencils won the IF Design Award, the Ledebon Design Innovation Award, the Starger Design Award and the 2000 Best Product Award from Business Weekly.
The great pencil story does not end here, but continues to create new concepts of innovative design, making meaningful contributions to improving the lives of people around the world every moment.
This year Faber-Castell celebrates its 240th anniversary and reaches a new milestone. Developing future prospects in Guangzhou, Guangdong Province, China. This large Eastern country is opening its doors to the modernization of industry and commerce. Many metropolises such as Shanghai, Guangzhou, and Shenzhen are rapidly prospering and growing, catching up with the capital Beijing. Faber-Castell, based in China, is taking advantage of this growth opportunity to expand global trade. Guangzhou is an industrial town with a population of 6 million, while the entire province of Guangdong has a population of 60 million, accounting for nearly 5% of China’s total population of 1.3 billion. This gives Faber-Castell a great opportunity to make good use of its surroundings. labor market to improve production efficiency and meet market demand. Faber-Castell China's factory covers an area of ??2 acres and is equipped with advanced production equipment. The factory is located in the Guangzhou Economic and Technological Development Zone. Faber-Castell's establishment of a factory in China is a step in the group's globalization strategy, aiming to cope with global business. competitive challenges and customer needs. It is not limited to the Chinese market, but more importantly, the world market. Faber-Castell China now employs 150 people and is run by Managing Director Li Guozhi. The factory produces erasers, assembles and repackages glue pens, roller ball pens, mechanical pencils and other office and school stationery, including Faber-Castell's famous children's creative stationery.
Today, Faber-Castell Group is honored to welcome a newest subsidiary member - Faber-Castell China, a production and sales company in China. With this new member, Faber-Castell Jia International Group currently has 13 production locations and 21 sales companies and sales agents, employing more than 6,000 employees in more than 100 countries around the world.
Faber-Castell - a lifelong partner.