Seven classic car brands that have disappeared.

Foreword:

People often say "Don't run too fast, let the soul keep up", but there is a country, for which the soul always seems to be the leader, always thinking before doing, always thinking. It has innovations that lead the development of the world industry, but it is always filled with paranoia. It is traditional, persistent, gentlemanly, crazy, unconventional and proud, because its name is "Britain". For such a country with personality, its automobile industry history is destined to be a history of legend and legend. In the next two months, from products to humanities, from the rise and fall of brands to ethnic legends, from British design to folk culture, car home's "Britain on wheels" series will give you a comprehensive interpretation of the automobile culture of this country with individuality, and the soul of Great Britain will dance for a hundred years in the history of automobile industry, so that we can feel it together.

The decline of British automobile industry has always been a topic that people in the automobile industry talk about, because in the history of British automobile industry, a large number of classic brands have emerged. Nowadays, you can't even find a brand that truly represents British cars. It is precisely because of the particularity of the British automobile industry that I will explain the development history of most British automobile brands. This article starts with the car brands that have disappeared.

Disappearing brand:

Land Rover Land Rover (1887-2005)

Brand highlights:

Former Royal Automobile/Britain's largest automobile group

Cause of disappearance:

Influenced by the British government policy, the car factory itself is not enterprising.

China people are very familiar with Rover. It is the predecessor of SAIC Roewe. It was first founded by John Kemp Starley and William Sutton in 1887 and has a history of 125 years. Rover brand was founded to produce bicycles, and it was not until 1904 that the first car was really born.

1904, the first rover 8 car was born. At that time, the car used a single cylinder 1.3L engine with a maximum power of 8 HP. This kind of power was already very strong at that time, so it was highly sought after once it was launched. After the launch of the first Rover 8 model, its sales volume reached 2,200. Explorers once drove this car to complete a long journey from Coventry, England to Istanbul, Turkey, which is why Rover 8 became the first car across Europe in the world.

With the successful launch of the first model, Rover began to enter a period of rapid development and successfully passed the baptism of World War I and World War II. After World War II, Rover also founded the famous Land Rover brand inspired by Willis in the United States. The first Land Rover was developed on the basis of Land Rover P3. At that time, four-wheel drive and multi-functional body were added on the basis of Land Rover P3.

Rover P5, born in 1958, really brought the Rover brand to glory. At that time, the brand value was comparable to Rolls-Royce. It is precisely because of the appearance of this model that Rover was labeled as "royal blood". At that time, Queen Elizabeth II of the United Kingdom and the Pope of the Vatican were both users of P5 or P5b (the continuation model of P5).

In the 1960s, Rover began to fall into crisis gradually, because before the 1960s, the British government had been implementing high tariff protection for domestic cars, and after the 1960s, with the cancellation of the high tariff policy, British cars were strongly impacted by foreign cars. In order to improve this dilemma, the British government has integrated most of the mainstream British automakers. At that time, Austin, MG, Rover, Triumph, Jaguar and other brands were all merged into the British Leland Automobile, forming a group similar to the automobile alliance.

However, this move did not help Rover out of the predicament. Britain's policy towards the automobile industry is export-oriented, supplemented by domestic demand. However, the strength of the pound makes British cars extremely expensive in other countries and has no advantage in quality. Therefore, it has led to the continued downturn in the British auto industry.

During the period of 1977, Rover also cooperated with Honda, hoping to apply Honda's technology to manufacture affordable household models. Rover 200, Rover 600 and Rover 800 are all based on Honda. Unfortunately, Rover's blind "rebranding" behavior not only failed to win development opportunities for Rover, but accelerated its demise.

1994, rover was officially incorporated by BMW. In the following six years, BMW successively launched Rover 25, Rover 45 and Rover 75. Although these models have also received some effects, due to the conflict of historical and cultural differences between Germany and Britain and BMW's strong resistance to the transformation of Rover, BMW failed to help Rover succeed, but dragged down BMW's development.

In 2005, Rover declared bankruptcy, and the technical platforms of its MG and Rover brands were acquired by Nanqi, and then Nanqi was acquired by SAIC. However, due to the problem of trademark rights, Rover can only be sold as China's own brand "Roewe" in China. At this point, an old brand with 65,438+000 officially disappeared.