these achievements come from the rise of industry, which comes from the improvement of product quality. By implementing the brand-driven strategy, our county has optimized the brand creation environment and effectively promoted the sound and rapid development of the county's economy and society. At present, the county has 2 well-known trademarks in China, 7 famous brand products in Henan and 5 high-quality products in Henan. Our main approach is:
build a stage for brand creation. In order to implement the brand-driven strategy, we set up a leading group for revitalizing the county by quality, with the county magistrate as the team leader, the leaders in charge of the four major teams of the county as the deputy team leader and 26 relevant functional departments as members; Normative documents for implementing the brand-driven strategy, such as the Outline of Revitalizing the County by Quality and the Planning for the Cultivation and Development of Famous Brand Products in Luyi County, were issued. The county finance allocates 6, yuan every year as a special fund for brand cultivation; Increase financial support, encourage enterprises to carry out technological innovation, promote the upgrading of product structure and improve the scientific and technological content of products; Every year, the county government draws 2 million yuan from the local retained industrial tax as an industrial development fund to reward enterprises with technological innovation, patent invention and brand creation; Implement policy inclination, increase credit support, and strive for financial sector's support for industrial development, especially for small and medium-sized enterprises; Establish provincial inspection stations for product quality in industrial clusters to provide a technical platform for product quality inspection and testing; Optimize the economic development environment, strengthen comprehensive management, standardize administrative behavior, and create a good environment for enterprises to strive for brands.
establish the consciousness of strengthening the county by brand. Brand is the soul of enterprise, the cornerstone of industry and the essence of city. Creating a brand means strengthening strength, adjusting structure and enhancing image. Based on this understanding, in the process of implementing the brand-driven strategy, we encourage enterprises to actively strive for famous brands, improve the competitiveness of enterprise products, and promote the improvement of economic benefits of enterprises, thus driving the quality of enterprise products in the county to a higher level. According to the National Outline of Quality Revitalization and the Provincial Government's Opinions on Implementing the Strategy of Revitalizing the Province by Quality, we deployed the work of revitalizing the county by quality, held a strategic work conference on revitalizing the county by quality for three consecutive years, formulated and issued the Opinions of Luyi County People's Government on implementing the strategy of revitalizing the county by quality, set up a leading group for revitalizing the county by quality, set up a county magistrate quality award fund, and promulgated the Measures for the Administration of County Magistrate Quality Award in Luyi County. The county finance is included in the budget of 5, yuan every year, as a county magistrate quality award bonus. Since 211, we have carried out the county magistrate quality award selection for two consecutive years, and solemnly awarded the county magistrate quality award. In the future, the reward amount will be increased year by year to encourage more enterprises to join the team of striving for famous products.
stimulate the vitality of brand creation. Enterprises are the main body of quality work and the carrier of striving for famous brands. Large enterprises take the opportunity of striving for the governor's quality award or the mayor's quality award to start brand creation activities and quickly set off a climax of quality improvement. Enterprises such as Song He Liquor Industry, Furentang Pharmaceutical Industry and Zhiyuan Food Industry have successively set up brand creation working groups, worked out brand creation work plans, implemented excellent performance management, and actively applied for the governor's quality award or the mayor's quality award. Medium-sized enterprises are not willing to lag behind in brand striving, such as Yahua Glass and Jinri Oil Industry, which have formulated brand product striving plans and established the goal of quality improvement. In the process of striving for products, we pay attention to the quality infrastructure construction, and intensify our efforts in the construction of standardization system and measurement guarantee system, laying the foundation for quality improvement. Song He Grain Liquid, Zhiyuan Ham Sausage and Li Er Xiaomo Sesame Oil have successively won the title of Henan Famous Brand. Many small enterprises are also actively involved in brand building. They start with the quality control of products, strengthen the control of production process, pay attention to the training of front-line personnel, strictly standardize quality inspection, and strengthen the factory management of products, which has comprehensively promoted the upgrading of product quality and contributed to the overall improvement of product quality in the county.
strengthen brand protection. Brand building is an overall project, which requires all departments to perform their duties and cooperate closely. Quality supervision departments conscientiously implement the market access system, product quality supervision and spot check system, and increase source supervision; The industrial and commercial departments should strengthen market management and maintain the market economic order; The food and drug supervision department ensures the safety of people's diet and medication; The agricultural sector should strengthen the safety inspection of agricultural products, promote agricultural standardized planting and breeding, and improve the quality of agricultural products; Strengthen quality and safety work in engineering, environment and other fields, and strictly guard against? Bean curd residue? The project endangers the safety of people's lives and property, strengthens energy conservation and emission reduction, and improves the quality of ecological environment; The township governments conscientiously implement their territorial management responsibilities and actively cooperate with functional departments to perform their duties; Discipline inspection and supervision departments actively perform their supervisory duties, resolutely correct the phenomenon of inaction and chaos, and seriously deal with dereliction of duty and dereliction of duty. At the same time, strengthen public opinion propaganda, formulate detailed publicity and reporting plans, give full play to the role of news media, and conduct in-depth and comprehensive publicity and reporting on brand creation; Carry out legal popularization activities, adhere to the popularization activities of quality regulations such as sending the law to the countryside, sending the law into the factory, and displaying famous products; Standardize the market, carry out anti-counterfeiting activities to protect famous products, and form an atmosphere in the whole society to protect famous products and combat counterfeiting.
cultivate brand reserve forces. ? Twelfth five-year plan? During this period, brand building is still a key project of our economic development. The key to the implementation of this project is to cultivate more influential brand reserve forces. Cultivate agricultural demonstration brands based on agricultural counties to provide technical support for agricultural development and farmers' income increase. At present, the construction of the provincial demonstration base of improved wheat breeding in Guantang and the provincial standardized pig breeding base in Zhiyuan Animal Husbandry have been started. Based on a strong tourist county, cultivate well-known tourist brands in eastern Henan and promote the popularity of Laozi's hometown tourist area. Strengthen the service standardization construction of tourist attractions, enlarge and strengthen the cultural tourism industry, and promote the healthy development of Luyi tourism. At present, the standardization construction of Laozi's hometown tourist area has been fully launched. Stand on your feet? The land of liquor? Strive for more famous liquor products and promote the sound and rapid development of Luyi liquor industry. At present, the national regional liquor testing center, which is being fully built, will provide technical impetus for the development of Luyi liquor industry. Stand on your feet? Hometown of tail hair? Build a provincial-level tail hair quality inspection center, create more tail hair product brands, and promote Luyi tail hair industry to become bigger and stronger. The provincial tail hair quality testing center that has been put into use is providing technical support for Luyi tail hair processing enterprises to strive for the brand of tail hair products.