As one of the few professional researchers in kitchen appliance hygiene in China, I am quite optimistic about the Hongri brand. Because I like the topic of the original poster, I am willing to say a few more words. No wonder I am wrong.

Let’s talk about the brand first. What is a brand? This is a very vague concept. A thousand people will probably have 1,000 brand positionings in their minds. But on the other hand, the vast majority of Chinese people’s understanding of brands is basically limited to trademarks, or they are basically equated with trademarks. From this perspective, anything that has a registered trademark is already a brand. However, things don't seem that simple. Please look at another definition of brand -

A brand is an intangible asset that brings premiums and added value to the owner. Its carrier is used to communicate with other brands. Names, terms, symbols, marks or designs and their combinations that distinguish competitors' products or services. The source of added value comes from the impression of its carrier formed in the minds of consumers.

It’s very obscure. Yes, but one thing we have to remember is that a brand is an intangible asset that has added value to its owner, so big brands take this intangible thing of theirs very seriously.

In China's gas appliance industry, Hongri's technology is definitely very valuable. Five years ago, there were rumors of transferring the brand and its complete set of technologies for RMB 3 billion. Whether it is true or not, I am located in a remote location and cannot verify. But I can be sure that Hongri's technology has surpassed the sum of the technologies of all Chinese famous brand stoves. On this point, all stove manufacturers are very clear. Because they almost all united to cry "Wolf". On the other hand, the standards for Chinese gas appliances are controlled by Chinese famous brand stove companies. They do not have the technology of Hongri, so it is naturally difficult for Hongri to enter the national standard drafting unit and the list of Chinese famous brand recommended companies.

My understanding is that Hongri is difficult and Hongri does not work very hard, but Hongri is definitely a Chinese famous brand that has not won the Chinese famous brand. By the way, China Famous Brand is the so-called highest honor of a brand. It is the highest government-run certification. Currently, there are only about three government-run certifications or awards in China.

The top ten brands mentioned by the poster are a very amateur and non-government selection. The Chinese government has never recognized or encouraged it, and no company has taken it seriously. To put it bluntly, it is possible for a brand that is nothing to use it to promote itself.

I have been studying the hygiene of kitchen appliances for some years. I know that the brand value of Hongri is far greater than its own value. What's deplorable is that Hongri is a company that doesn't work very hard, so its brand value has not yet been officially recognized by Chinese officials. However, as China's business internationalization progresses, Hongri's brand value will soon be reflected.

This reply is not only a discussion with the poster, but also a summary of my own observations. It is temporarily stored here and will be slightly organized someday so that it can be used in the monograph.