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What is the significance of Apple's purchase of Proview's trademark case?

Apple's case of purchasing the trademark of Proview Company is also called "IPAD" trademark case, which once caused Apple to fall into a trademark dispute. From this trademark case, we can see that trademarks are also a part of intellectual property rights. When trademarks are similar, there may already be infringement, so we must avoid this situation when buying trademarks. Next, we will talk about this trademark case for the price.

The origin of the case of Apple's purchase of the trademark of Proview Company was that in 21, Apple sued Proview Technology Co., Ltd. for compensation of RMB 4 million, and confirmed that the trademark of the other party used the IPAD trademark, but the result changed dramatically. The Shenzhen Intermediate People's Court rejected Apple's appeal in the first instance, and Proview asked Apple to ban the use of the IPAD trademark, but it was successful. In the end, Apple paid Proview Technology $6 million to buy the trademark of Proview Technology before it could continue to be used.

The case of Apple's purchase of the trademark of Proview Technology was listed as the top ten cases of judicial protection of intellectual property rights in 212, and Apple's popularity was not widely publicized. It is precisely because of this case that people gradually realized the importance of trademark rights. This also warns us that when dealing with trademarks, we must rule out the possibility of similar trademarks, and when we find that our trademarks are similar trademarks, we must not turn a blind eye and deal with them in time, otherwise, once we get into legal disputes, it will not only do great harm to our commodity reputation, but also bring economic losses to our enterprises. This also requires us to be cautious and rigorous in choosing the platform to buy trademarks. If you don't know which platform to choose, you can choose Bajie, a platform with good reputation.

Apple's case of purchasing the trademark of Proview Company means the authority of trademark rights, so we must not violate the authority of trademark rights. If a merchant needs a trademark, on the one hand, we can choose to register the trademark, and in the process of trademark registration, similar trademarks will naturally be excluded, but the waiting time for registration will be longer. On the other hand, we can choose to purchase the trademark, but we must choose a high-quality platform when purchasing, and only a high-quality platform can avoid the generation of similar trademarks.

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