1. The success of 3W Coffee cannot be copied, but it can be learned and shared. 2. Xu Dandan, Chairman of Lagou.com: Whatever makes you suffer, makes you grow. 3. Combined with financial management knowledge, analyze the value of 3W Coffee crowdfunding

What are the claims and benefits of 3W Coffee? The success of 3W Coffee cannot be copied, but it can be learned and shared. As we all know, the success of 3W Coffee is not an accident, but an inevitable trend of development in the modern era.

Its success is inseparable from the factors of the general environment, and it is also inseparable from the brand promotion and influence of Internet marketing.

In this modern society that emphasizes "mass entrepreneurship and innovation", if we are not innovative enough and courageous, we will not be able to see the success of 3W today.

"3W, this is the circle of the Internet." As a successful brand marketing case with commercial brand marketing characteristics, the success of 3W can be said to be the result of both innovation and wisdom.

Mr. Kang Jinlong, a well-known brand marketing planner, reminds you on the road, "You can't make money by shouting about products, showing off projects, and selling products. These entrepreneurs are wage earners with relatively free spirits and limited time. Your boss is

Yourself; and those who dream, show influence, sell value, and deliver products and projects are entrepreneurs, successful people, and big makers!" Kang Jinlong, brand knowledge internet celebrity/well-known brand planner, founder of Image Power Brand Marketing Agency

He is the planner of "Fashion TOP" all-media magazine, a fashion planning consultant, and the planner of "Big Show China" international fashion week.

The knowledge sharing platform ranks first in the field of brand marketing, serving nearly 200 entrepreneurs, entrepreneurs, and brand owners in one year, answering nearly 4,000 brand knowledge questions, and reaching an audience of nearly 30,000 people.

Started a business at the age of 20, with a debt of 18 million, and relied on integrity to turn it over in 10 years.

Currently engaged in brand marketing planning, he is good at business and profit model design and Internet marketing system construction.

We have cooperated deeply with Dongtian Styling, Beijing Film Studio No. 5 DreamWorks and other brand projects.

It has successively launched cooperation projects in education and training, Internet, health care, beauty chain, FMCG, fashion event planning, film and television planning, film and television industrial park development and other industry projects.

As a brand planner born in the 1980s, Mr. Kang Jinlong has used his unique Internet thinking model to open up a new direction for corporate brand marketing. The original "Five-Dimensional Brand Marketing System" has conducted an in-depth analysis of brand marketing from the five-dimensional ideological level.

Analyze.

Taking advantage of the success story of 3W Coffee, from Internet brand marketing to Internet business legend casting, stars will always accompany you all the way. All these make Internet brand marketing full of infinite attraction and focus.

Success cannot be copied, but it can be learned and shared.

Starting from the current development trend of Internet brand marketing, Kang Jinlong comprehensively explained the new direction of modern corporate brand innovation and development.

——Kang Jinlong's "Five-Dimensional Brand Marketing System" Let him scream for your brand! Xu Dandan, Chairman of Lagou.com: Anything that makes you suffer is the one that makes you grow. Profile: Xu Dandan, founder of Lagou.com

, Chairman.

Born in rural Anhui in 1982, he changed jobs three times in the five years after graduating from graduate school, and entered industries such as the Internet and securities funds.

In 2013, Xu Dandan founded Lagou.com to focus on Internet recruitment. Within one year, it was valued at US$150 million by the capital market.

In August 2014, 29-year-old Xu Dandan founded 3W Coffee. Its long list of shareholders has the names of many Internet entrepreneurs, entrepreneurs, and investors. It once had a strong network of contacts in the Internet industry.

Become the most Internet-savvy entrepreneurial salon in Zhongguancun.

Xu Dandan himself was also famous for a while, and a rather legendary biographical report made him questionable.

Two years later, 3W Coffee was on the verge of bankruptcy because its "hardware" was not competitive. In order to prevent his first venture from failing, he decided to start an Internet company to save 3W Coffee. In July 2013, Lagou.com, which specializes in Internet recruitment, went online.

, one and a half years later, Lagou.com has developed rapidly and has become the largest Internet recruitment website in China.

Now Xu Dandan has become much more low-key than before, "I am a contradiction of strength and compromise." Consider Beijing News New Media from the perspective of job seekers: The company just received US$25 million in Series B financing, why did it say now

When is the most dangerous time for Lagou.com? Xu Dandan: For the company, yes, because when it was small, it could change direction at any time, and no one regarded you as an opponent at that time. Now that the company is big, others regard you as an opponent.

Companies will also come and copy you.

In addition, if there are more people in the company, the efficiency will become lower. As the team becomes larger, various coordination and management tasks will increase, and the progress will slow down.

Beijing News New Media: What are the advantages of Lagou compared with other recruitment websites? Xu Shandan: The goal of traditional recruitment websites is to make corporate customers pay, blindly please corporate customers, and do not pay attention to the experience of job seekers.

Lagou.com will consider issues from the perspective of job seekers.

In fact, 90% of young people don’t know how to make career plans. We believe that people should consider the long term. The core positions of some small companies that have received A and B rounds of financing may have more prospects than those of large companies. Although the temporary salary is small, for a

Young people with ambitions have better prospects.

This thing will also be reflected in the logical structure of the entire website, which not only helps a person find a job, but also helps him make career planning.