Xiyinlai shares product quality, corporate brand and management skills with investors to help reduce operating losses, reduce investment risks, and increase the probability of investment success. Establishing Shenzhen as the R&D and production cooperation base and Shanghai as the operation headquarters as the core, Xiyinlai focuses on a marketing model based on online wholesale and distribution, and adopts four user experience forms of "hitting products, organizing activities, and joint promotions". Xiyinlai is responsible for the supply chain logistics of jewelry and the overall brand management methods (commodities, prices, sales methods, operation management, publicity and promotion, etc.), as well as the franchise rights of authorized stores within the prescribed scope. Cooperative members operate in accordance with the methods determined by the headquarters and obtain expected returns.

Franchised stores are also independent legal persons. According to the principle of organizational division of labor, the headquarters is responsible for business strategy, planning, product and service development, etc., providing a full set of operating technologies for franchised stores, and through irregular training and cooperation with relevant investigations, Formulate an effective strategic development plan and use unified and effective publicity and promotion to help franchise stores jointly obtain greater economic benefits. Franchise stores can use less investment to acquire business know-how in a short period of time, and focus on chain store management and customer service to create greater economic effects.

The Xiyinlai brand has determined to give a fixed return of a portion of its revenue and profits every year to the society, employees, customers, and partners who love Xiyinlai. For every transaction that occurs on Taobao, Xiyinlai will automatically transfer an amount to charitable organizations: Taobao Charity Fund, Love Package Project, Orphan Protection Campaign, One Foundation's "One Paradise Plan", etc., which are closely related to customers and consumers. Participation and charity together will record the modest efforts we, our customers and employees have made for public welfare. This will also become the soul culture and core cohesion of the Xiyinlai brand in the future.