Cendant’s development status in China
It has 15 hotels in China, most of which are franchises. It plans to develop 40 mid-range daily chain hotels and 55 Super 8 hotels in China within five years. Budget hotel. The new "Commercial Franchise Management Measures" implemented on February 1, 2005 stipulates that the franchisor should have at least two direct-operated stores in China that have been operating for more than one year or a direct-operated store established by its subsidiary or holding company. shop. To this end, it plans to open the world's first directly-operated store in China in the future. Super 8's franchise terms are 120 pages long. The franchise fee for the first Super 8 franchise store in Shanghai (99 rooms) is about 400,000 yuan, and the renovation cost is 4.5 million yuan. The owner's representative said that the entire investment can be recovered within 5 years. .
In 1970, real estate developer Cecil B. Day founded the Tiantian Hotel Group.
In March 1970, the first Cecil Day Hotel was built on Tybee Island.
In 1999, Howard Johnson entered mainland China.
On March 31, 2000, Tiantian Hotel Group was renamed Tiantian Hotel International Group.
In April 2004, Super 8 entered China.
On January 30, 2005, Super 8 Hangzhou High-tech Zone store officially opened.
On February 18, 2005, Super 8, a subsidiary of Sundart, said at the first China Economic Hotel Investment (Fund) Manager Seminar held in Shanghai: Super 8 has spent 20 years in North America. 1,000 franchise stores were developed, and then it took 10 years to develop to 2,100 stores, which took 30 years or so. The current plan is to develop to this scale in China in 15 years.
On February 28, 2005, Super 8 opened its second chain franchise store in Hangzhou.
On March 18, 2005, Bai Li, President and CEO of Super 8 Hotel Group China, said at the first China Economic Hotel Investment (Fund) Manager Seminar held in Shanghai that the group would Super 8 Investment Fund was officially established in April 2005 to invest in Chinese hotels that will join Super 8 in the future. It plans to open two Super 8 stores in Shanghai in June and November 2005.
On May 10, 2005, Rizhao Shusibell Real Estate Company signed a contract with Days Inn of Sundart Group to manage a four-star standard property-right hotel with 650 rooms.
On May 17, 2005, Suzhou Jinhanlin Super 8 Hotel, the first chain hotel of Super 8 in Jiangsu area, opened.
On May 30, 2005, Super 8 opened its second franchise store in Beijing Hutong after opening the Beijing Tianrui Super 8 Hotel in 2004, which was also its first flagship store.
On June 19, the five-star Ningbo Overseas Chinese Hotel under construction signed a hotel management contract with the American Howard Johnson Hotel Group. It has 410 guest rooms (sets) and will be open at the end of 2005.
On June 28, 2005, Super 8 opened Shanghai’s first franchise stores, Maple Leaf Super 8 Store and Zhuji Meijia Super 8 Store, on Dalian Road, Shanghai. Super 8 will open at least two new stores every month in mainland China. Tianrui Hotel Co., Ltd., which has obtained the franchise general agent of Super 8 in China, predicts that the network system of Super 8 Hotel will generate revenue of close to US$150 million in China within the first five years.
Shanghai Maple Leaf Super 8 Hotel has 99 rooms, with room rates ranging from 168 yuan per night to 308 yuan per night. Super 8 plans to open a new store in China every half month. Four stores have been signed in Shanghai, and two stores in Pudong and Shanghai South Railway Station will be opened within 2005. By the end of 2005, there will be 30 Super 8 stores in China. Super 8 is expected to open its first store in Mong Kok, Hong Kong by September 2005.
On August 12, 2005, Greenland Group started construction of the four-star Greenland Howard Johnson International Conference Hotel in Huaqiao Town, Kunshan City, covering an area of ??18,250 square meters, with a total construction area of ??65,140 square meters and a total investment of About 500 million yuan, managed by Howard Johnson Group.