Under the marketing of banks, many customers' original deposit intentions will change. Originally, I only thought of depositing funds in the bank for three-year fixed deposits, which may be deposited in other maturities or types, and may also purchase insurance, funds, wealth management products, etc.

so, what will happen?

1. Time deposit or time deposit

1. The term has changed

You may not know that banks have a preference for the term of time deposit. Moreover, there are different preferences in different periods.

generally speaking, from the perspective of reducing the cost of deposits, banks prefer time deposits of less than three years, because time deposits of less than three years can save a lot of interest costs than time deposits of three years or five years.

For example, according to the current 4% increase in bank time deposit interest rate, the one-year time deposit of 1 billion yuan pays 175 million yuan less interest than the three-year time deposit; A two-year time deposit of 1 billion yuan pays 91 million yuan less interest than a three-year time deposit.

Therefore, in normal time, many customers who deposit three-year time deposits in the bank will be advised by the bank to deposit them as two-year or one-year time deposits on the grounds of maintaining liquidity, and some gifts such as cooking oil and rice will be given as compensation. This is also reflected from the fact that the large deposit certificates issued by banks are less than three years.

But in the first quarter of each year, it is an important time for banks to absorb and stabilize deposits. During this period, banks like customers to deposit longer-term time deposits in order to obtain a more stable foundation for deposit growth.

2. Variety has changed

Now, banks are pushing structured deposits. Because of the short term and high interest rate, structured deposits can attract more funds to stay in banks.

so, many customers originally went to the bank to deposit time deposits. However, under the marketing of bank employees, funds may become structured deposits. In this case, deposits are still deposits, but the types of deposits have changed and the interest income has also changed.

because structured deposits can't be withdrawn in advance, in order to reduce the trouble that customers need money urgently, structured deposits issued by banks are mostly short-term products, mostly within 18 days, and generally not more than one year.

2. Deposit is not a deposit

1. It has become a fund

At present, fund sales are very hot. Therefore, banks have also given outlets a lot of fund marketing tasks. In order to complete the fund marketing task, bank employees may market deposit customers as fund customers, so that customers can give up their deposits and buy funds.

whether to buy a fund depends on the customer's own risk tolerance and asset allocation. (Note: Interested friends can read my "Fund Column" article. )

2. It has become insurance

At present, the income of wealth management insurance will be higher than that of bank time deposits in the same period, but insurance products can only be withdrawn after maturity, and the expected income can be guaranteed. Withdrawing insurance in advance (that is, surrendering insurance) will lose interest income, and may even lose part of the principal.

Many customers who value capital gains will buy insurance under the marketing of banks. In this case, the original deposit funds become insurance. However, this kind of "certificate of deposit into insurance policy" should happen under normal marketing, and bank staff can't turn a customer's certificate of deposit into an insurance policy by improper marketing.

3. It has become a wealth management product.