Xi Jian said that the dividend of China Life Insurance mainly comes from spreads and dead spreads, especially spreads. "We have a great spread at present." It is understood that China Life does not have a high interest rate policy. The predetermined interest rate for product pricing is about 2.4%, and the total debt cost is 2.35% (guaranteed part). As long as the investment yield exceeds 2.5%, it will generate interest spread.
At present, the 5-year deposit interest rate of 3.6% is an important yardstick of dividend level. A financial planner of an insurance company pointed out that even though the dividend level released by China Renshou in 29 was far lower than that in 28, the dividend income of the insured had exceeded the interest of the five-year bank deposit.
due to the improvement of the capital market, the investment income of dividend insurance accounts increased, and the annual report of China Life in 29 showed that the policy dividend expenditure reached 14.487 billion, up 767.% year-on-year. The author learned from relevant channels that the dividend distribution plan just released by China Life Insurance in 29 is much richer than last year, and the total dividend distributed to policyholders is 15.7 billion yuan, up 82.3% year-on-year. Some insurance analysts believe that China Life's generous dividend this year will boost the premium growth rate in the second quarter and the second half of the year.
Regarding whether the dividend level affects customers' choice of products, Su Hengxuan believes that after ten years of market cultivation, consumers have an account in their hearts, and they will comprehensively evaluate and choose from the perspective of security and investment income.
"We will do more articles on product diversification in the next step to enhance the core competitive advantage of products." Su Hengxuan said. According to reports, the company will be more flexible in designing responsibility allocation and dividend distribution for different consumer groups, and realize differentiated sales and differentiated underwriting rules. It is understood that a few days ago, China Life launched a new service function of accumulating interest on survival fund to expand its service function.
Su Hengxuan believes that after years of development, the investment management ability of the industry has been greatly improved, and the investment income level of a number of insurance companies is much higher than the deposit interest rate of banks in the same period, even higher than the income level of some securities fund products. The development of dividend insurance has further enhanced the competitiveness of the industry in the financial field.
Occam's Razor Law: Emphasis on Structural Adjustment
The inspiration of Occam's Razor Law for enterprise management lies in grasping the main essence and mainstream of things and solving the most fundamental problems of enterprise development.
for the insurance industry, the most fundamental problem at present is to return to the essence-guarantee function. The adjustment of industry business structure since 28 has promoted the return of insurance to the main business. A relevant person in charge of the China Insurance Regulatory Commission stressed that we should not blindly emphasize the business scale and premium growth rate, but should guide the industry to optimize its business structure in order to promote the healthy development of the industry.
however, due to the different characteristics and development history of each company, the adjustment of business structure can neither be made across the board nor achieved overnight. Every company needs to have its own structural adjustment strategy and direction, and find its own business structure.
Yang Chao, chairman of China Life Insurance Co., Ltd., has repeatedly stressed that China Life doesn't pay much attention to the scale of premium, but focuses on whether the quality and structural adjustment are in place. Since 28, China Life has stepped up its business restructuring, and individual insurance business is the main battlefield of its structural transformation.
From the micro level to the structural adjustment of the dividend insurance product line, China Life has shrunk the five-and five-year lump-sum bancassurance products, Hongtai and Hongrui, which made great contributions in 22 and 23, and replaced them with long-term individual insurance products. From the current point of view, except for three types of dividend insurance products, all others are insurance products. It is understood that at present, the best-selling products are ten-year and above products such as "Happy Life" and "Ruixin".
Further reading: How to buy insurance, which is better, and teach you how to avoid these "pits" of insurance.