1. Project background

In many areas of China, especially in the underdeveloped areas in the central and western regions, the level of education development is generally low, and the local rural education is very weak, and there is not enough money to purchase and update books, and there are very few excellent extracurricular reading materials. Many schools don't have their own libraries at all, so teachers and students lack convenient borrowing conditions. Therefore, the establishment of a library to provide students with good reading conditions and improve their reading ability has become a top priority for local education.

Based on the above investigation and analysis, Life Newspaper and Yasen Educational Institution have set up a long-term sustainable public welfare project. By giving books to schools in poor mountainous areas, helping to establish a library, and combining with other colorful and lively interactive activities, children's interest in reading is aroused. It is hoped that through persistent public welfare efforts, they will continue to give back to the society, and through long-term public welfare, Yasen's brand image and reputation will be enhanced.

Second, project planning

1. Activity theme

Ten years of trees? Giving love to thousands of books

2. Significance of the activity

By calling on children and caring people to donate their extra books, we can help improve the reading conditions in poor mountainous areas and take the theme of the activity as the theme. Ten years of trees, ten thousand books to give love? Solicit online contacts from people from all walks of life. Constantly enhance Yasen's brand image and spread Yasen's reputation. Through the continuity of the activities, it has become one of the important activities of Yasen Love League.

3. Public relations strategy

A. Set up donation awards for primary school students and junior high school students who donate books to improve their enthusiasm for donation and make them potential customers of Yasen.

B. Organize reading essay competitions and other activities among the students of the recipient school to strengthen the communication effect and cultivate the prefecture market.

4. Activity flow

Phase I (lasting for one month)

a. Set up a hotline: set up a book donation hotline, and the full-time staff will make classified statistics (name, telephone number, whether there are primary and secondary school students at home)

b. Set up the site:

A) Live in the campus of Yasen Educational Institution on the second floor of the new newspaper

B). Ten years of trees? Ten thousand books to give love? Thank people from all walks of life for giving books enthusiastically? Banners (or banners)

c) The place where the book is received will be organized by a special person to prepare drinking water, paper cups and printed with? Yasen education? Small gifts (e.g. pens) for logo

C. Activity promotion: special edition advertisement of Life New Newspaper (for one month in a row)

Publish the list of donors to encourage people to donate

D. Lottery: Set up prizes for caring donors with primary and secondary school students at home

First prize, one Yasen Education Fund worth 18,8 yuan

Second prize, three Yasen Education Funds worth 8,8 yuan

Third prize, ten 88 yuan Yasen Education Funds

Lucky prizes, 1 worth 8 yuan Yasen Education Funds

. Ten years of trees, ten thousand books to give love? On the online hotline

the judges invited cultural celebrities

from the educational institutions in Asuncion to set up awards (the education funds received by the winners can be transferred to relatives and friends).

First prize, one Yasen Education Fund with a value of 18,8 yuan

Second prize, three Yasen Education Funds with a value of 8,8 yuan

Third prize, ten 88 yuan Yasen Education Funds

Lucky prize, one hundred, 8 yuan Yasen Education Funds

5. Time of book donation: Asen education institutions will determine the location of book donation activities

6. : determined by the educational institution in Asuncion

7. Communication strategy

1) On-site coverage

All on-site book delivery links and donation ceremony sites, and Life News will follow up the whole process.

2) Three-dimensional communication

The combination of Life News and radio stations, and the use of Life News and Yasen education network media at the same time, highlight a strong three-dimensional sense.

I recommend it carefully.